Altimeter Group

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- Jeremiah Owyang

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The Altimeter

Archive for the ‘Advertising’ Category

April 13th, 2010

First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post.…

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February 25th, 2010

Social Strategy Webinar Slides Now Available

Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking…

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January 20th, 2010

“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording…

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October 15th, 2009

Can you control your customers?

I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this:
“It’s time to take back control!”
Now that definitely caught my eye, as I’m writing a book…

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October 7th, 2009

Revealing Google’s Stealth Social Network Play

This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group.
Google has quietly…

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July 20th, 2009

New study: Deep brand engagement correlates with financial performance

I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb“. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in…

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May 29th, 2009

Microsoft Bing’s focus on decisions is smart — but not a Google killer

Apologies for the long title, but I wanted to get one thing across before diving into my review of Microsoft’s new search engine Bing. (The site was announced on Thursday at the All Things Digital conference and will be available…

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April 2nd, 2009

Why Social Media Marketing Fails - Notes From Web 2.0 Expo panel

I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: “Why Social Media Marketing Fails — and What To…

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March 17th, 2009

Future Of Social Networks presentation from SXSW

I had the honor of presenting at the SXSW conference last Saturday, on the topic “The Future Of Social Networks”. I’ve embedded the slides below, and you can also access them on SlideShare.
Below the slides I’ve included a quick…

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December 15th, 2008

Predictions for 2009

As Peter Kim writes, "Community and collaboration are a wonderful thing." Pete took the initiative to wrangle 14 social media bloggers to give our predictions for 2009. He's summarized some of the top predictions in a blog post, and also…

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