Advertising

Facebook’s IPO: What Does It Mean For…?

January 26, 2012 By Rebecca Lieb 5 Comments

Over 800 million active users - more than half of whom log in on any given day and interact with over 900 million "objects" (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge. How can Facebook grow bigger still? That's what we're waiting so see as the tech world - heck, the world at large - holds it breath for the biggest IPO since Google went public in … [Read more...]

Filed Under: Advertising, Facebook, google, Marketing, Media, News, Social, Social networks, Technololgy, Uncategorized Tagged With: Brian Solis, Charlene Li, Facebook IPO, Jeremiah Owyang, Zynga

Content Marketing: What’s the Impact on the Advertising Ecosytem?

October 20, 2011 By Rebecca Lieb 11 Comments

It's always a strangely climactic and at the same time anticlimactic moment when a book you write finally publishes. After months of writing, editing and corrections, you wait. And wait. One night, you return home to find a box on the doorstep. Suddenly, you're savoring that long-anticipated moment of holding the book in your hands. That how it transpired with my first book, and the moment was repeated yesterday when Content Marketing appeared at the door. It felt a bit like an ending, but … [Read more...]

Filed Under: Advertising, Books, Marketing, Media, News, Personal, Report, Shameless plug, Social, Technololgy Tagged With: content marketing

Future of Media: Altimeter Group Pilot Event

October 3, 2011 By Rebecca Lieb 5 Comments

Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]

Filed Under: Advertising, content marketing, Events, Hangar, Marketing, Media, Mobile, Twitter, Video Tagged With: content marketing, Pilot Event

First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

April 13, 2010 By Jeremiah Owyang 6 Comments

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we've had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which tweets will appear measured by Twitter's new metric called "resonance" which factors … [Read more...]

Filed Under: Advertising, Twitter

Think Mobile

April 3, 2010 By Christine Tran Leave a Comment

Michael Gartenberg, Keynote … [Read more...]

Filed Under: Advertising, Calendar

Social Strategy Webinar Slides Now Available

February 25, 2010 By Charlene Li 15 Comments

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter

“Socialgraphics” webinar slides and recording now available

January 20, 2010 By Charlene Li 28 Comments

Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: charleneli, engagement, jowyang, pyramid, socialgraphics

Revealing Google’s Stealth Social Network Play

October 7, 2009 By Charlene Li 28 Comments

This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group. Google has quietly been launching a social network right under our own chins. No, it's not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching … [Read more...]

Filed Under: Advertising, Portals, Search, Social, Social networks Tagged With: charleneli, Facebook, friendster, google, myspace, social, social network

New study: Deep brand engagement correlates with financial performance

July 20, 2009 By Charlene Li 121 Comments

I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]