Altimeter Analysts at SXSW 2014

It's almost that time of year again: Altimeter's analysts are mapping SXSW plans and schedules. Making the trip to Austin this year are Brian Solis, Susan Etlinger and Rebecca Lieb. We're attending to meet old friends and make new ones, research industry trends, connect with our clients, and track new companies and technologies in the sectors we cover as analysts. We're also speaking at a variety of events - that schedule is below.  Look for us at events and parties, or request a … [Read more...]

A New Year, A New Look

Altimeter Logo

Take a look around our site today, you might notice a very subtle change. We’ve seen a lot of change in our industry, not to mention at Altimeter, since we started five years ago. It felt like the right time to refresh our brand. Late last year, we embarked on a creative refresh -- driven by our agency Bluetext -- to re-imagine what Altimeter means to us, and our clients, partners, and other friends. Not surprisingly, there were a few moments of resistance. We loved our logo and we thought … [Read more...]

Promoting Andrew Jones to Analyst

I am thrilled to announce the promotion of Andrew Jones to Analyst at Altimeter. Andrew joined the company three years ago and has held positions of Researcher and Senior Researcher. Over this time, his research has grown, starting with SMMS technologies and moving more broadly into the digital marketing suite (see his recent post on consolidation in this space). As Altimeter looked to fill and grow this coverage area, Andrew was the natural candidate. We are excited about Andrew’s future as an … [Read more...]

Jeremiah Owyang Leaving Altimeter

Jeremiah Owyang will be leaving Altimeter Group at the end of September to start a new company focused primarily on his passion for the Collaborative Economy. You can read his post about his new venture here. Jeremiah and I go back a long way, to a chance meeting at the very first TechCrunch party in July 2006, and we worked together at Forrester before he joined me at Altimeter four years ago. He will continue to work with Altimeter on specific client projects and will be joining Altimeter's … [Read more...]

Changes at Altimeter: Growth and Goodbyes

As the founder of a small business, I know that the hiring and departure of each and every person makes a huge impact of the firm -- and that this is an evitable part of the business. I’m proud to announce that two people are joining Altimeter, including our new COO. And we’re also bidding bon voyage to two people with whom I’ve had the honor to work with over the past few years. Growth The market for Altimeter’s research and advisory on disruptive trends continues to grow, in areas like the … [Read more...]

Consider Attending Our Content Marketing Workshop (Sept. 9, Milbrae CA)

Content marketing has gone from nearly zero on marketers’ radar to about a billion mph in just a few short years.  Organizations are realizing that content is effective - and cost-effective - for marketing as quickly as it becomes abundantly clear that content doesn't just happen by itself. We’re here to help. On September 9 in Milbrae, CA, Altimeter Group will host our first half-day content marketing workshop (as well as other Academy offerings).  Drawn from our research reports, books and … [Read more...]

Happy 5th Anniversary, Altimeter!

Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to strike out on my own. It's a day that I still remember so clearly. I had no idea where I would be five years later, let alone by the end of 2008. Five years ago, I would never have thought that I would have 20 wonderful colleagues. I am honored that they joined Altimeter and am so inspired that we … [Read more...]

Four Disruption Themes for Business

Altimeter 2013 Disruption Themes

By Altimeter's Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber: Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning. Altimeter’s research team recently convened for our annual research offsite and found … [Read more...]

See You in Austin! Altimeter Group Analysts & Researchers at SXSW

That Time of Year is rapidly approaching: "Will you be there?" "Are you speaking?" "When are you in town?" The Altimeter Group analysts attending SXSW 2013 next month are Jeremiah Owyang, Brian Solis, Susan Etlinger, Chris Silva and Rebecca Lieb. We'll be accompanied by several invaluable members of our crack research team:  Jon Cifuentes, Jaimy Szysmanski and Jessica Groopman. Where will you find us?  In company briefings (if you're interested in requesting one, please do so here). … [Read more...]

Ed Terpening Joins Altimeter Group

Altimeter continues to grow with the addition of Ed Terpening as Senior Consultant, where he will be leading Altimeter's client engagements and develop Altimeter Academy the company's new training offerings. Ed joins Altimeter from Wells Fargo where he was the lead social strategist for seven years and created the first blog by any US bank in 2006. He was also a founding member of SocialMedia.org. Ed comes to Altimeter with a long history of innovative leadership, from building social tools … [Read more...]