by Charlene Li I’m very excited to announce that we have selected the winners for our first annual Open Leadership awards. We’ll be announcing the winners at our Rise of Social Commerce event on October 6 at 5pm Pacific, so stay tuned! You'll be able to follow the award ceremony and conference online at UStream. All entrants have now been notified, so if you have not yet heard from us, we encourage you to submit again next year; we’re sure that there will be some incredible innovations … [Read more...]
Finally, Social Media ROI at our Intimate Event: ‘Rise of Social Commerce’
September 15, 2010 By 4 Comments
By Jeremiah Owyang, Partner, Customer Strategy. Are you struggling to measure the ROI of your social business efforts? Can't get more resources? Unable to link your social media efforts to where your ecommerce is already happening? Have you been asked by management "How does social media impact the top line?", chances are, you're being asked that now. We're just a few weeks from Altimeter's first conference "The Rise of Social Commerce" where we'll be exploring first hand with brands on … [Read more...]
Kinaxis Training & User Conference: Kinexions ’10
September 8, 2010 By Leave a Comment
Altimeter’s One Year Anniversary
August 27, 2010 By 5 Comments
One year ago, Altimeter announced the addition of three partners - Jeremiah Owyang, Deb Schultz, and Ray Wang - turning what was up to then a one-woman shop into a company. We moved into small offices (affectionately named "The Hangar), made a trek to Ikea to buy furniture, had a rock-and-rolling kick off party, and got down to business. In those early days, we were filled with optimism even though we were starting in the grips of the deepest recession in memory. That's because we believed in … [Read more...]
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
July 28, 2010 By 29 Comments
Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged … [Read more...]
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