The full 27-page report is embedded below, if you can't see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction. They are overwhelmed with six major challenges – with little relief in sight: … [Read more...]
Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’
November 10, 2010 By 14 Comments
Ray Wang departs Altimeter Group
November 9, 2010 By 4 Comments
I’m sad to announce that Ray Wang is leaving Altimeter Group to start his own firm. While Ray is leaving Altimeter Group, this does not mean that we will not work together again. In the spirit of open leadership, Altimeter partners with thought leaders on delivering leading-edge research on the evolution of disruptive technologies. So, expect us to work with thought leaders like Ray in the delivery of research. Change is an inevitable part of any business, but especially a start-up like … [Read more...]
Michael Gartenberg Departs Altimeter Group
September 28, 2010 By 3 Comments
by Charlene Li I'm announcing that Michael Gartenberg is leaving Altimeter Group and returning to Gartner Group. We've all enjoyed working with Michael and we will continue to collaborate and support each other in our future endeavors, ranging from simple retweets to client referrals. Change is an inevitable part of any business, but especially a start-up like Altimeter. As a firm, we remain focused on conducting cutting edge research and helping clients thrive with disruptive technologies. … [Read more...]
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