Altimeter Group

“For Organizations, Real Time Is Not Fast Enough.”

- Jeremiah Owyang

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Where to find us

Charlene Li, Founder
Twitter
my Blog
Lora Cecere, Partner
Twitter
my Blog
Marcia Conner, Partner
Twitter
my Blog
Michael Gartenberg, Partner
Twitter
my Blog
Jeremiah Owyang, Partner
Twitter
my Blog
Deborah Schultz, Partner
Twitter
my Blog
R “Ray” Wang, Partner
Twitter
my Blog
Alan Webber, Partner
Twitter
my Blog

The Altimeter

February 2nd, 2009

Super Bowl Twitter Chatter map from the New York Times

This is a very cool mashup application using time lapsed “tweets” created by the New York Times to track what was capturing the people’s attention during the Super Bowl. The tweets are shown on a map of the US to…

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February 2nd, 2009

Google’s malware goof - a personal experience and perspective

Over the weekend, Google Search was rendered useless for about an hour on Saturday thanks to human error where every Web page was considered dangerous malware (Information Week has an excellent overview of what happened). Google posted on its search…

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January 26th, 2009

Charles Schwab on building customer relationships with Net Promoter

I spent the morning at the Net Promoter Conference in San Francisco where I had the opportunity to hear and learn from Charles Schwab President & CEO Walt Bettinger, who discussed how the company turned around by being ultra-focused on…

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January 20th, 2009

Where I’ll be speaking in January & February

I’m going to be speaking at several events over the next few weeks on a variety of topics that you may find interesting. When appropriate, I post the slides on SlideShare and also link to any relevant videos of the…

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December 15th, 2008

Predictions for 2009

As Peter Kim writes, "Community and collaboration are a wonderful thing." Pete took the initiative to wrangle 14 social media bloggers to give our predictions for 2009. He's summarized some of the top predictions in a blog post, and also…

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November 20th, 2008

Crowdsourcing the logo for Altimeter

I've had good success setting up my own business at Altimeter Group but one thing I never got around to doing was getting a logo done. Last summer, I was briefed crowdSPRING, which is a marketplace for creative projects. So…

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November 11th, 2008

Groundswell named #8 on Amazon’s Best Business Books list

I was excited to see that Groundswell was selected named to Amazon’s Top Ten Best Business Books of 2008. It joins some excellent company, from Warren Buffet to John Kotter.
Between the book tour, striking out on my own, and…

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November 4th, 2008

Election day thoughts on race and gender

On the date of this historic election, I am reminded in a very personal way how far we have come as a country and as a society. Recently, I was copying my Michigan birth certificate (more on why below) when…

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October 24th, 2008

Facebook viruses: How to fight back

I got hit with a Facebook malware virus recently and I’ve actually been pretty lucky — it could have been a lot, lot worse. I wrote about how some Facebook viruses manifest themselves back in August - in that case,…

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October 1st, 2008

Social Media Marketing Forum keynote slides now available

This morning I gave the kickoff keynote at the Social Media Marketing Summit, speaking on the subject, "Social Media For Business".
The audience was squarely focused on marketing, so I grounded the speech on the need to develop relationships with…

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