Altimeter Group's next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are increasingly leading the charge to bring mobility to their workforce. We’re going to be looking at what the most common use cases are for mobility, the challenges organizations have encountered in bringing mobile tools on board and explore what the best tools are – and the partners that provide them … [Read more...]
Upcoming Altimeter Research Report: Integration of Paid, Owned, and Earned
March 14, 2012 By 1 Comment
By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don't differentiate between "Paid, Owned, and Earned" so why are marketers segmented by different departments and have separate agencies that do each? Does a 'social media agency of record' actually slow progress? Can a marketing effort be more effective if all of these methods are used together? These are exactly the questions we want to answer. I’m very pleased to announce a new … [Read more...]
Altimeter’s Research Themes And Upcoming Research Calendar
March 9, 2012 By 3 Comments
As an analyst and research firm focused on disruptive technologies, our clients and others frequently ask us what we are paying attention to and what we are researching. There are a multitude of areas we would like to be paying attention to and probably just as many that we would like to research, but we can’t. So instead, we are focusing on just a few key disruptive themes that have the potential to significantly impact organizations and consumers from tomorrow through three years from now - … [Read more...]
There’s A Webinar For That, Replay Information
March 6, 2012 By 1 Comment
Have you read my report, "Make An App For That, Mobile Strategies For Retailers" yet? If so, and you didn't have a chance to tune into today's webinar, I want to share the content with you to use, share and discuss. My slides from the webinar are below, outlining the findings of the research, discussing how retailers must: Determine the path they want their mobile strategy to take: What's the current maturity of mobility inside the org today, what's the desired impact of mobile on the brand … [Read more...]
Join Altimeter Group at SXSW 2012
February 26, 2012 By 3 Comments
by Jeremiah Owyang The Altimeter Group will be present at SXSW Interactive festival to research, interact, and share our insights on disruptive technology at this year's 2012 SXSW in Austin Texas. We look forward to connecting with you. Altimeter Industry Analysts at SXSW, 2012 Rebecca "Trailblazer" Lieb, Industry Analyst (Content, Media, Advertising) will be present Mar 9-13th Susan "Deadshot" Etlinger, Industry Analyst (Analytics, Data) will be present from Mar 9-13th Chris … [Read more...]
Report: Making The Business Case For Enterprise Social Networks
February 22, 2012 By 66 Comments
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart … [Read more...]
Content Marketing. Content Strategy. What’s the Difference?
February 17, 2012 By 21 Comments
So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it's at least a deep, deep indigo). Inevitably, that's meant an escalated level of chatter, talk, and pontificating about content's role in the digital mix. As more and more marketers consider how content can work for them in the digital mix, a certain degree of confusion is beginning to obfuscate discussions and debates. Two very distinct disciplines, content strategy and content marketing, … [Read more...]
Rebalancing for Content – The New Marketing Equation
February 16, 2012 By 9 Comments
There's been a rash of news stories recently with headlines so misleading it's hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: P&G to cut 1600 staff after CEO discovers digital media is free. Any serious marketer knows "free" is nonsense. As with SEO, content marketing shakes marketers loose from the expense of the media buy. But budgets, staffing, skill sets, education, agency … [Read more...]
Pinterest Potential: User Collaboration
February 10, 2012 By 9 Comments
This post originally appeared on Altimeter Group Researcher Jaimy Szymanski's blog. Follow her on Twitter here. If you would have asked me, even a week ago, what I thought of Pinterest, I would've likely given this tongue-in-cheek answer: "I'm not getting married anytime soon, so it's not really for me." To some extent, I still think that, and I'm not alone. A recent stat released by Ignite Social Media confirms that 80 percent of Pinterest's users are female. Does that mean … [Read more...]
Webinar Recording: State of Social Media Management Industry
February 9, 2012 By Leave a Comment
This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you'll be able to get additional insights on how we perceive how this market will change in the coming years: We'll see a vendor shakeout, although expect pure play vendors of each of the five uses cases to remain Consolidation will occur from market … [Read more...]
