New Research: Organize for Content

More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations haven’t yet addressed content on either a strategic or tactical level. It’s high time they did, and hopefully my new research report, Organizing for Content, will help. It provides … [Read more...]

Four Disruption Themes for Business

Altimeter 2013 Disruption Themes

By Altimeter's Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber: Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning. Altimeter’s research team recently convened for our annual research offsite and found … [Read more...]

The Phone Doesn’t Matter In #FacebookPhone

  This post was also cross-posted at my blog makemobilework.com. We all gathered amidst the rain and clouds at Facebook HQ, 1 Hacker Way, Menlo Park, CA to see what would be unveiled. A new flagship Android phone, tailored toward Facebook users? A new branch of the Android OS? A groundbreaking partnership? Turns out it’s an application – a launcher to bring Facebook to the top of the Android OS on the devices it will run on and, in addition, some purpose-built hardware that will … [Read more...]

SXSW Interactive: Exploring the Perhiphery

SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling. Although there was no real central theme at this year’s SXSW Interactive conference, there were very interesting themes on the periphery of digital. It’s great that the conference curators are exploring the outside boundaries of “Interactive”.  It’s just that kind of attention to peripheral vision (and not a direct hit on traditional interactive) that will keep South-By relevant and … [Read more...]

SXSW 2013: Altimeter Group Wrap-Up

It's been a week since SXSW 2013 and here at Altimeter Group, we’ve had a chance to reflect on what we saw. Check out our coverage from analysts, consultants, researchers, and even media. We'll be updating as more coverage comes in. Our Coverage: Altimeter’s Take: The Technologies that Matter from SXSW 2013, by Jeremiah Owyang & Chris Silva, Analysts SXSW is a Festival, Not Just a Conference, by Jeremiah Owyang, Analyst SXSW 2013: Data, Data Everywhere!, by Jaimy Szymanski, … [Read more...]

Altimeter’s Take: The Technologies That Matter from SXSW 2013

By Chris Silva (who's cross posted on his blog) and Jeremiah Owyang (cross posted), Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate --Making Tracking Harder than Ever SXSW is no longer about disruptive technologies being launched, instead, it’s a mainstream, it’s a mainsteam festival, actually) and digital leaders at today’s large corporations are already present, and you should be too.  In fact, the amount of data created about the topic had nearly double … [Read more...]

SXSW is a Festival –Not Just A Conference

By Jeremiah Owyang, cross-posted on Web Strategy Blog Is SXSW for Business or just a Boondoggle? That's the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party. Those who have attended the event for over a decade swear the soul has been stolen, and local Austin denizens often leave town and rent their place on AirBnb for a pretty penny, there's no shortage of critics. Looking closer, the components for a unique petri dish are … [Read more...]

Monolithic Mobile, Will You Buy In?

This post originally appeared on analyst Chris Silva's blog MakeMobileWork.com My colleague Brian's blog is abuzz with comments about mobile strategy, so key to success he urges readers to "[f]orget about social media," at least for a moment. Brian's comparison of social to mobile is apt, both began as fragmented, bootstrapped efforts, then social got the attention of the CMO. Now, it's mobile's turn; it's unfortunately common to come across companies with solid customer mobile initiatives … [Read more...]

Social Media Crises Has Many Points of Failure

by Alan Webber, Jeremiah Owyang, Altimeter Analysts.  Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are.  These forms of attacks are increasing in frequency, such as Jeep’s recent twitter hack. Surprisingly, Altimeter Group’s research has found from analyzing 50 crises that 76% of crises could have been minimized or avoided had companies been prepared internally --external hacks are … [Read more...]

Report: How Brands Manage Complex Social Business Programs

Last week, Jeremiah and I published Altimeter Group’s first “short doc,” focused on in-depth case studies that illustrate how large brands are managing complex, distributed social media programs. We look at how four brands prepare and organize internally, and employ technology, to meet distinct business objectives: • Whole Foods puts local social engagement into the hands of store managers. • General Motors organizes for social business internally, then supports regions. • Amway empowers … [Read more...]