Twitter’s IPO: An Analysis of Opportunities And Threats

Twitter-IPO

Co-written with: Susan Etlinger, Rebecca Lieb, Andrew Jones, Linda Saindon, Brian Solis, and Ed Terpening The not-so-long awaited Twitter S-1 is out and now the intense scrutiny begins. At the heart of the analysis is what drives Twitter’s growth and value -- both today and in the future. As the last of the “Big Three” social networks (LinkedIn, Facebook, Twitter) to go public, retail investors’ interest in a Twitter filing will likely be intense. But while there is a lot of opportunity in … [Read more...]

Jeremiah Owyang Leaving Altimeter

Jeremiah Owyang will be leaving Altimeter Group at the end of September to start a new company focused primarily on his passion for the Collaborative Economy. You can read his post about his new venture here. Jeremiah and I go back a long way, to a chance meeting at the very first TechCrunch party in July 2006, and we worked together at Forrester before he joined me at Altimeter four years ago. He will continue to work with Altimeter on specific client projects and will be joining Altimeter's … [Read more...]

New Research: “Defining and Mapping the Native Advertising Landscape”

Not since the legislative debate over spam back in the early part of the millennium has a digital marketing term been so riddled by obfuscation and misunderstanding as native advertising. A quick search of the term on Google returns an impressive 219 million results, yet to date there’s been no real definition of what marketers, publishers, agencies, social media platforms, or any other players in the digital ecosystem mean when they bandy it about. With so much discussion centered around … [Read more...]

Changes at Altimeter: Growth and Goodbyes

As the founder of a small business, I know that the hiring and departure of each and every person makes a huge impact of the firm -- and that this is an evitable part of the business. I’m proud to announce that two people are joining Altimeter, including our new COO. And we’re also bidding bon voyage to two people with whom I’ve had the honor to work with over the past few years. Growth The market for Altimeter’s research and advisory on disruptive trends continues to grow, in areas like the … [Read more...]

New Workshops Take Flight!

Ed facilitating an Academy workshop

I've taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytics. Having been both a change agent in organizations and now an advisor for those facing change, I know how important skill development is to thrive in times of disruption.  Our ability to succeed is not based on our own skills alone, but perhaps most important, through the knowledge of key … [Read more...]

It’s Time To Get Smart About Social Data Intelligence

by Susan Etlinger I spend a lot of time reading and thinking about social data: what it is, what it isn't, how to measure it, where it's going. But even the best strategy for collecting, analyzing and interpreting social data is just a set of pretty charts unless it is connected in a meaningful way to business objectives and, as importantly, actual business data. In the past year, we've seen social media proliferate throughout the organization. The average enterprise-class company has 178 … [Read more...]

Consider Attending Our Content Marketing Workshop (Sept. 9, Milbrae CA)

Content marketing has gone from nearly zero on marketers’ radar to about a billion mph in just a few short years.  Organizations are realizing that content is effective - and cost-effective - for marketing as quickly as it becomes abundantly clear that content doesn't just happen by itself. We’re here to help. On September 9 in Milbrae, CA, Altimeter Group will host our first half-day content marketing workshop (as well as other Academy offerings).  Drawn from our research reports, books and … [Read more...]

Happy 5th Anniversary, Altimeter!

Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to strike out on my own. It's a day that I still remember so clearly. I had no idea where I would be five years later, let alone by the end of 2008. Five years ago, I would never have thought that I would have 20 wonderful colleagues. I am honored that they joined Altimeter and am so inspired that we … [Read more...]

Yahoo!’s Billion Dollar Tumblr Acquisition: Everything you need to know

By now you’ve more than heard about Yahoo’s massive $1.1 billion acquisition of Tumblr. The deal is done, another Internet entrepreneur and early employees become multimillionaires, Marissa Mayer’s Yahoo earns a new shot at digital relevance, and hundreds of millions of Tumblr users go about their Tumbling life as if it were just another day. There must be more to the story...and there is. The questions on the minds of financial and technology experts are: Why did Yahoo do this, how does … [Read more...]

Google better organizes our world –and sells us back the experience

This post originally appeared on my Altimeter analyst Jeremiah Owyang's Web Strategy Blog By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group  Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements.  We’re live from the Google IO conference in SF with 6,000 developers, press, and media in San Francisco’s Moscone event center. We noticed a lot of Glass Explorer units (which surprisingly was barely mentioned in the keynote) we’ve … [Read more...]