Today marks the publication of Altimeter Group's newest enterprise mobility research report, authored by analyst Chris Silva. We began with a hypothesis that, as the age of mobile = email has come to a close, are mobile employees being served with the proper applications to make them be more productive? Our guess was that they weren't, and largely, rollouts are just getting started but there are already some lessons to be learned. The most important is that different roles have different needs … [Read more...]
A New Category Defined: Social Performance Software
May 7, 2012 By 12 Comments
A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, Radio, SEO and other marketing mediums are now moving to the social space. Read my definitive post on Mashable to learn how this impacts not only brands, but also Facebook and my long term predictions … [Read more...]
Call for Insight: The Altimeter “Blog Ring” focused on the Dynamic Customer Journey
May 1, 2012 By 10 Comments
Request: We want to hear from you. Tell us on your blog or website how the Dynamic Customer Journey is impacting your business, and we’ll cross-link to the conversation. During SXSW 2012, Altimeter Group launched its three research themes to the public: Dynamic Customer Journey, Adaptive Organization and Sentient World. Now, we’re asking you -- bloggers, brands and vendor representatives, thought leaders, and insightful practitioners -- to get in on the conversation. Beginning today, … [Read more...]
Recording: Three Disruptive Business Research Themes
April 29, 2012 By 4 Comments
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter's Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, advertising, analytics, leadership, change management, user experience, and social, we've distilled all of the trends we're seeing and found a common thread among them. We … [Read more...]
Webinar Replay – Content: The New Marketing Equation
April 27, 2012 By 2 Comments
If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation based on our recently published research report, you can watch it here or on SlideShare. Please watch and share the video, as it's freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb and Jeremiah Owyang View more videos from Altimeter Group Network on SlideShare For those of you who were waiting for this post (several of you were kind … [Read more...]
Trend: Social Media Agencies Turn to Advertising
April 26, 2012 By 6 Comments
By Jeremiah Owyang, originally posted on Web Strategy. In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying. I've just spent a week interviewing a number of social agencies here in Manhattan as well as taken briefings from around the globe (see below for source info) Why this dramatic change from social media purists who once … [Read more...]
Going Mobile? Tell Us How
April 6, 2012 By 4 Comments
Taking the Enterprise Mobile - We're Researching It We're very excited to announce that Altimeter's next research report on mobile is taking shape as we speak with numerous interviews underway with solution providers and mobile strategists. Its goal? To help map out the winning strategies for enterprise line of business managers to take their teams mobile. Be they salespeople or executives, field service workers or information workers, we're exploring how, once a solid control plane is in … [Read more...]
Build A Foundation For Mobile Business – Replay
March 28, 2012 By 3 Comments
Did you miss today's webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today's content, available on Vimeo. Please watch and share the video, as it's freely available as open research. We're interested in hearing your organization's experiences with taking various roles in your organization mobile. Have an experience to share? Please submit it to us here, we'll be featuring compelling insights about … [Read more...]
Content Curation: Truths, Threats, Motivations and Opportunities
March 27, 2012 By 44 Comments
This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Take a look at your Facebook timeline, Twitter stream and blog. How many of your last 20 posts were 100 percent original content? What percentage was repurposed from somewhere else online? How … [Read more...]
