Thanks to all those who helped us make our #AGMobileUP Tweetup a success last night in Boston. We had a great and varied group of attendees hailing from agencies, mobile startups and the VC community as well. We all had great conversations and great food (don't believe me? See Joselin Mane of BostonTWeetUp's amazing writeup) and a few themes stuck out to me: On Mobile Social/Mobile Is Cool, But It Scares Us A Bit: Gathered around someone's iPhone, as one does at a mobile tweetup, we all … [Read more...]
The Imperative For Social Risk Management
August 9, 2012 By 3 Comments
Note: This post originally appeared in Alan's blog Ronin Research. Everyone likes to point out how wonderful social media is - how they connected with lost friends from high school, they met new friends with similar interested, and all the cool things they learned. Marketers love it too because it gives them a great new channel to to connect and engage with customers in But social media has a downside too - just ask Mat Honan, or Bank of America, or Nestle, or Kenneth Cole about social … [Read more...]
The Mobile Experience, Tables, Chairs and Screens
July 26, 2012 By 1 Comment
This post originally appeared on Chris Silva's MakeMobileWork blog. We talk a lot about screens these days, so much so that for me to type the word "table" without appending a "t" onto the end has become somewhat of a difficult task. That said, there's much talk about how it's important to converse with customers across the multiplying number of screens we interact with daily, but little thought given to what the experiences on each screen, each surface really are. In a meeting this week, … [Read more...]
The Converged Media Imperative
July 19, 2012 By 10 Comments
In the late 20th century, when the commercial internet was in its infancy, there was no end to the griping about “silos.” Back then silos referred to That Which Is Digital and That Which Is Not Digital. The gripe (from the digital side of the equation) was that the not-digital team got all the budget, and didn’t even accord the digitals a place at the table. So ingrained was the silo grudge that no one, but no one, grew to understand silos better than the digitals. In a scant … [Read more...]
Webinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program
July 3, 2012 By 2 Comments
Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this quora thread) as the most advanced. Why? In order to gain scale and trust, companies must give up significant control and management to allow these advocates a platform to speak. Furthermore, we … [Read more...]
Call for Insights #2: Altimeter Blog Ring and the Adaptive Organization
July 2, 2012 By 7 Comments
Request: We want to hear from you. Tell us on your blog or website how the principles of an Adaptive Organization impact your business, and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in July and August to deepen understanding of our three research themes. The next theme of focus is the Adaptive Organization. Consider these key questions when contributing to the conversation on your blog or website: What consumer technology trends will contribute to the … [Read more...]
Google Says, “It’s Our Turn” In Mobile
June 28, 2012 By 2 Comments
This is a repost from Chris Silva's blog Make Mobile Work. I spent yesterday morning at the Google I/O developer conference and, aside from peopleliterally skydiving into the event – the news was largely tech-related and heavily mobile. Google made announcements of its new Nexus Tablet, the JellyBean aka Android 4.1 OS and home media sharing features of its new Nexus Q device. Here is what stands out: Android grows up – It was no accident that the Android portion of the keynote … [Read more...]
LeWeb Keynote 2012 Covering Altimeter Research Themes
June 28, 2012 By 1 Comment
Below is a 15 minute video which encapsulates Altimeter's themes on the Dynamic Customer Journey and the Sentient World. I'm really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you've not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this … [Read more...]
New Enterprise Mobility Report: “Power To The People”
June 7, 2012 By 5 Comments
Today marks the publication of Altimeter Group's newest enterprise mobility research report, authored by analyst Chris Silva. We began with a hypothesis that, as the age of mobile = email has come to a close, are mobile employees being served with the proper applications to make them be more productive? Our guess was that they weren't, and largely, rollouts are just getting started but there are already some lessons to be learned. The most important is that different roles have different needs … [Read more...]
