The Altimeter Blog

Tue, Feb 7: Webinar: Altimeter - A Strategy for Managing Social Media Proliferation (Jeremiah Owyang) https://www2.gotomeeting.com/register/670999458
Wed, Feb 8: SFAMA Event: An Update for 2012 with Charlene Li (http://sfama.org/?p=2928)
Wed, Feb 8: Marketing Sherpa (Vegas, Brian Solis)
Thu, Feb 9: AMA Changing the Game Webinar (Brian Solis)
Thu, Feb 9: Social Media Today Webinar (Brian Solis)

Research Report: A Framework for Social Analytics

August 10, 2011 By Zak Kirchner Leave a Comment

Wherever I go, the question I hear most often is this: "What is the ROI of social media?" Even though most companies we've surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business. During the past several months, I've spoken with nearly forty industry experts, including brands, agencies and vendors, to learn about their approaches to monitoring and measuring social media. It is a … [Read more...]

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Altimeter Group is “Open” and growing

August 2, 2011 By Charlene Li 2 Comments

I've spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while -- take time off from the everyday to assess where you are and plan for the future. Team members flew in from the East Coat and we all gathered together to build the foundation together. We’ve been in business as a firm for almost two years and have experienced tremendous growth – and also a great deal of growing pains. I thought I’d share a few … [Read more...]