Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation [Infographic]

Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts. For example, three out of four large companies now have a dedicated social media team — and headcount in this team and across the enterprise have grown significantly since we began asking social strategists these questions in 2010. Yet, when we asked the … [Read more...]

New Research: Social Media Education — How Companies Reduce Social Media Risk and Activate Employee Advocacy for Scale

Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts. Over the past few quarters, we identified a number of large companies that have developed social media education for their employees, to learn why and how. We interviewed companies as diverse as ARAMARK, Kaiser … [Read more...]

Social Data Market Momentum: It’s not about the firehose

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We've seen use cases far past marketing into product and service quality, entertainment programming, customer service, fraud detection and a host of other examples. Yet the idea of social data as an asset that requires real enterprise rigor--quality control, curation and integration with other data sources----is … [Read more...]

New Slides and Data: The State of Social Business 2013

Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations. Also included are two new data charts, shared in this presentation for the first time (See slides 4 and 21). To recap, we found that as enterprises … [Read more...]

Eight Success Criteria for Native Advertising [Infographic]

If you’re a marketer who has evaluated native advertising offerings, then you’re likely already familiar with Facebook’s suggested posts, Twitter’s sponsored tweets and hashtags, or sponsored content on any number of online publications. But what IS it even? What are the benefits? How do you prepare? And what are the considerations along the way, as you deploy your native advertising campaigns? In our recently published report, Defining and Mapping the Native Advertising Landscape, analyst … [Read more...]

Benchmark Your Social Business Program: Research on “The State of Social Business 2013″

Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business. Overall, we found that investment in headcount and infrastructure have steadily grown, as companies reach "intermediate" stages of social business. Top findings include: Most organizations are “intermediate,” … [Read more...]

Follow the Money: Managing the Social Relationship

On Tuesday, Sprinklr raised $17.5M in series C funding. That follows additional rounds raised by other enterprise social media management vendors in the past year, including: Spredfast raised an $18M series C in February, Hootsuite raised $165M in its series B in August, and HearSay Social raised $30M in its series C in September. What is all this money for? Is an investment in these enterprise social vendors a sensible one? I recently wrote about how Salesforce, Adobe, and Oracle are … [Read more...]

Holistic Gamification: Applying Social Dynamics to Solve Problems Across the Enterprise

The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an important component in many organizations’ internal and external strategic plans for growth. Fifty-five percent of digital strategists surveyed are already investing in gamification, or are planning to invest in the … [Read more...]

Promoting Andrew Jones to Analyst

I am thrilled to announce the promotion of Andrew Jones to Analyst at Altimeter. Andrew joined the company three years ago and has held positions of Researcher and Senior Researcher. Over this time, his research has grown, starting with SMMS technologies and moving more broadly into the digital marketing suite (see his recent post on consolidation in this space). As Altimeter looked to fill and grow this coverage area, Andrew was the natural candidate. We are excited about Andrew’s future as an … [Read more...]

The Digital Marketing Suite: As companies become advanced in social and digital business, they require consolidated technology instead of point solutions.

  Adobe Marketing Summit and Oracle OpenWorld both took place recently. It’s another month until Dreamforce, but I expect similar announcements to be made there. These giants are all building “suites” for cross-channel customer engagement through a series of acquisitions and integration with their existing offerings (see Figure 1). Among the pieces, each has bought social media monitoring and management tools, as well as marketing automation players. Having a complete social offering is … [Read more...]