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We believe that values are what you do when no one is looking. They also form the basis for company direction. Altimeter is growing up! We are proud to announce the launch of our value-based employee system that will be used in hiring, moving tough decisions forward, working with clients and developing reward systems. It took us awhile, but we knew that it was important. In the assessment of Altimeter’s growth in 2010, the partnership group managing Altimeter realized that one … [Read more...]
It's always a strangely climactic and at the same time anticlimactic moment when a book you write finally publishes. After months of writing, editing and corrections, you wait. And wait. One night, you return home to find a box on the doorstep. Suddenly, you're savoring that long-anticipated moment of holding the book in your hands. That how it transpired with my first book, and the moment was repeated yesterday when Content Marketing appeared at the door. It felt a bit like an ending, but … [Read more...]
Part of what's fascinating about working at the Altimeter Group are the back channel conversations we have internally about the meaning and impact of disruptive events (not just technologies). A burning topic of late has been the Occupy Wall Street movement and its many Occupy offshoots throughout the country. Last weekend, in the spirit of inquiry and research, we ventured to the demonstrations in our respective cities. We're interested in issues of leadership, and in how institutions such … [Read more...]
Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]
by Lora Cecere, Partner Altimeter continues to grow the team. It got even bigger this week when Rebecca Lieb (http://rebeccalieb.com) came on board as a New York City-based analyst covering digital marketing and media. Rebecca’s been immersed in digital marketing and media for over 10 years. Most recently, she launched Econsultancy’s US operations. For close to eight years she was vice president and editor-in-chief of the ClickZ Network where she also spent several years running … [Read more...]
By Jeremiah Owyang, Industry Analyst, Customer Strategy What's a crises? We did analysis on the list of social media crises aka "punkings" to find out what went wrong, why, and what should have been done. First, a workable definition: A social media crisis is a crisis issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss. To refine further, while crises may happen on a daily basis we … [Read more...]
by Chris Silva The news outlets have been abuzz today with the news that Google is acquiring Motorola's handset business for $12.5Billion. The question on everyone's mind is what this move between two major players in the space means for the future of mobile as we know it. I've got some opinions and I'm interested in yours, too. Here's how I see this playing out - a detailed outline of the first item is available on my blog: This is an ecosystem play: Taking on a hardware company, Google … [Read more...]
by Chris Silva As the new analyst at Altimeter, it's imperative for me to get up and running fast with some research. As an long-time analyst I've learned that it's best to let your audience help you refine your topics. On August 10, 2011, at the Altimeter Hangar, I got an early chance to do just that. My research focuses on mobile. Internal mobile efforts for business manager and IT and also external mobile initiatives to drive brand awareness and transactions for a company. Looking at how … [Read more...]
by Jeremiah Owyang Altimeter hosted our second roundtable lead with our newest hire, Chris Silva (blog/Twitter) who's our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile, he was actually one of the trainers in my new hire orientation. Above: Mobile Proud! Roundtable attendees show off their personal devices. Attendees consisted of representatives from startups, mobile app vendors, large device manufactures, … [Read more...]
Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (& when) http://t.co/RidHFKDI RT @sarahcuda: I Can't Believe Arianna Is Turning My Old Office into a Nap Room: http://t.co/A89tFUJV via @sarahcuda
Report: Get social media account control now or risk a career of continual social media sanitation http://t.co/qtOj3RZg
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