Welcome to New Digital Advertising/Media Analyst, Rebecca Lieb

Altimeter continues to grow the team. It got even bigger this week when Rebecca Lieb (http://rebeccalieb.com) came on board as a New York City-based analyst covering digital marketing and media. Rebecca’s been immersed in digital marketing and media for over 10 years. Most recently, she launched Econsultancy’s US operations. For close to eight years she was vice president and editor-in-chief of the ClickZ Network where she also spent several years running SearchEngineWatch.com. She’s taught … [Read more...]

Research Report: Be Prepared by Climbing the Social Business Hierarchy of Needs

By Jeremiah Owyang, Industry Analyst, Customer Strategy What's a crises? We did analysis on the list of social media crises aka "punkings" to find out what went wrong, why, and what should have been done. First, a workable definition: A social media crisis is a crisis issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss. To refine further, while crises may happen on a daily basis we … [Read more...]

Research Report: A Framework for Social Analytics

Wherever I go, the question I hear most often is this: "What is the ROI of social media?" Even though most companies we've surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business. During the past several months, I've spoken with nearly forty industry experts, including brands, agencies and vendors, to learn about their approaches to monitoring and measuring social media. It is a … [Read more...]

Leadership Lessons Webinar with Charlene Li and Ken Blanchard

Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media.  Informed by over three decades of experience, Ken's insights into how the paradigms of leadership have shifted are both insightful and inspiring.  Ken reminds leaders "It's not about you.  It's about the people you're serving" and Charlene agrees, "Social media isn't about the fancy new technology, it's about the ability to … [Read more...]

Webinar Recording: The Social Supply Chain

Is the supply chain ready to be social?  And, if so, how do companies begin the journey?  What steps do they take?  Watch this lively discussion as Lora Cecere, Altimeter Group engages in dialogue on the topic with Lisa Shambro, Executive Director of the Foundation for Strategic Sourcing (F4SS) which is focused on the development of best practice standards in the extended CPG supply chain between contract manufacturers, secondary packagers and brand owners. The Social Supply Chain Webinar with … [Read more...]