This morning, following Buzzfeed’s Friday scoop about the introduction of an algorithmic timeline and hundreds of thousands of tweets from enraged and confused users, the company quietly announced a new feature. The headline, “Never miss important Tweets from people you follow,” is pretty clear about the tone they want to set: this is for you, and it’s going to make your Twitter life a lot better. But frankly the announcement feels rushed, squeezed as it is between the Buzzfeed scoop and earnings, which will be announced this afternoon.
As I wrote yesterday, there are a lot of implications to such a shift. I’m not going to repeat my points from yesterday’s post in detail, but here they are in summary form, updated with what we’re able to glean from the brief announcement. Here’s what brands need to know and consider, at least at first:
Implications for brands:
I’ll update this as more information becomes available. What do YOU think about this change?
Lots of changes happening at Twitter, here’s what the latest means for brands that use the platform.
From IBM’s Connect conference in Orlando, Susan Etlinger finds new insights into how employee data can be used to transform organizations.
Analyst Susan Etlinger outlines her research agenda and areas of coverage for 2016.
Altimeter’s Susan Etlinger is a guest contributor to a new report from the World Economic Forum, prepared by the Global Agenda Council for Social Media.
Susan Etlinger’s thoughts on the recent TED@IBM event on data.
The implications of Facebook’s new range of buttons.
Companies need to look beyond communication to earn consumer trust.
How much further can we take the “customer profile?”
What you need to know about how companies can use your data to discriminate against you.
What you should keep in mind when evaluating your company’s social business maturity.
What both consumers and businesses can learn from the Ashley Madison cheating website data breach.
The way Pinterest discloses its data use practices is a great example for brands.
The essential guidelines all businesses need to follow for the ethical collection, use and sale of data.
Was Twitter wrong for taking down “Politwoops?”
The Apple CEO delivered a scathing critique of companies misusing customer information.
If customer experience is based upon data, the first step is earning their trust.
The implications of Twitter turning off the tap for one of its biggest data partners.
Why the competition between the big marketing cloud vendors shouldn’t be the focus of their clients.
A look at the digital ethics and privacy conversations from this year’s SXSW conference.
A new law banning the collection of personal information in South Africa could influence legislation in other countries as well.
This year’s results have troubling implications for the technology industry.
A look at what we give up and gain when we allow our lives to be turned into sources for data.
Here are five data questions about the Super Bowl that we’d like the answer to.
Highlights of what the Big Boulder Initiative accomplished in 2014, and its plans for the new year.
This document is just a first step toward setting context for the many disruptions of ubiquitous and complex data, but it includes preliminary frameworks to help us examine these issues in more detail.
In my last post, I discussed some themes for 2015, one of which was an imperative for us as an industry to get serious about digital ethics.
I’m not generally a fan of annual predictions; they always remind me of a carnival in which you’re encouraged to “pay no attention to the man behind the curtain”; you almost never win the giant teddy bear.
During the past several years, the television industry has changed dramatically, spurred by device proliferation, changing distribution methods, and the increasing popularity of social media.
By now, you’ve probably heard that data scientists at Facebook recently published a study in The Proceedings of the National Academy of Science…
Late last year, I started wondering about social media command centers. Salesforce had launched one, as had Brandwatch, but I wondered: were they really still relevant? Were companies investing in command center deployments, or had interest subsided since their heyday in 2010?
In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product and service quality, entertainment programming, customer service, fraud detection and a host of other examples.
I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going.
It’s a nightmare scenario. You get a frantic text or call from a co-worker that someone tweeted a tasteless joke or profanity from your corporate Twitter account.
Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI?
The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward.
Even though the topic of social media ROI may sometimes seem like an endless game of Whack-a-Mole [see previous post], there’s plenty of evidence to suggest we’re inching ever closer to accountability.
Wherever I go, the question I hear most often is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business.