It's a nightmare scenario. You get a frantic text or call from a co-worker that someone tweeted a tasteless joke or profanity from your corporate Twitter account. The keywords in the post start trending among your brand mentions, soon to be followed by the hashtag #fail. Your customer service team receives outraged calls complaining about the foul language and lack of judgment of your employees. You scramble to delete and/or apologize for the offending tweet. The apology tweet must be … [Read more...]
Google Addresses Revenue Impact of Social Media with New Social Reports
March 20, 2012 By 4 Comments
Even though the topic of social media ROI may sometimes seem like an endless game of Whack-a-Mole [see previous post], there's plenty of evidence to suggest we're inching ever closer to accountability. Today's announcement from the Google Social Analytics team aims to address some of the most pressing questions that marketers face when trying to understand the revenue impact of social media: How does traffic from social sites lead to conversion? What can we conclude about the impact … [Read more...]
