Part of what's fascinating about working at the Altimeter Group are the back channel conversations we have internally about the meaning and impact of disruptive events (not just technologies). A burning topic of late has been the Occupy Wall Street movement and its many Occupy offshoots throughout the country. Last weekend, in the spirit of inquiry and research, we ventured to the demonstrations in our respective cities. We're interested in issues of leadership, and in how institutions such … [Read more...]
Future of Media: Altimeter Group Pilot Event
October 3, 2011 By 5 Comments
Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]
