Whether employee or consumer, patient or citizen, one truth underlies all of the hats we wear: we’re all people. Our experiences, perceptions, and inclinations as creatures of pattern, privacy, and comfort inform how we engage with the world around us and with the brands that we interact with every day.
With consumers expected to own some 26 devices per person in just five years, brands face a dual imperative: to act and embrace sensors to create better customer experiences, but to do so in ways that protect, communicate, and respect us as informed citizens and arbiters of our personal data.
It is this simple notion that inspires Altimeter’s next research report around the Internet of Things: Consumer privacy and ethical data use in a world of connected devices, products, infrastructure, and connectivity. As part of our open research process, I would like to extend an invite for your input, feedback, case examples, example of legislation, or any other insights you’d like to contribute to this upcoming research.
To help brands navigate the uncharted waters of what privacy means in a digitally connected physical environment, we’ll be conducting research on consumer perceptions of privacy in the Internet of Things to inform best practices, foster trust and security, and avoid creep, annoyance, and opt-out. Specifically, this research will address:
This research will help digital and innovation strategists apply consumer-facing IoT use cases across an ever-expanding set of interfaces, devices, sensor capabilities, and beyond-- and do so in ways that better respect and protect consumers and the collection, use, storage, aggregation, and sharing of their data.
We need your input! Please feel free to reach out to me at firstname.lastname@example.org, or leave a comment with any feedback, input, interview referrals you would suggest we consider.
Altimeter’s latest consumer survey focuses on privacy in the new age of connected devices.
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A look at the growth of Beacon devices and their impact on consumers.
Five definitive use cases illustrating how companies can use sensors to enhance customer experience.
Why won’t Apple focus on the actual use cases for Apple Watch instead of how it looks?
The reasons you need to attend Internet of Things World.
How companies can use the Internet of Things to create experiences that benefit both the brand and its customers.
The implications of the Internet of Things is so much more than the immediate value of a shiny gadget that connects to the Internet.
The Internet of Things is the next big channel of engagement for brands, yet most of them still find it difficult to get on board.
Successful IoT strategies the consumer product world can learn from B2B enteprises.
Microsoft’s cool new gadget could be a powerful tool in the hands of a business.
CES 2015 showed that companies are building too many devices, and not focusing enough on the the value they can provide through connectivity.
There is an elephant in the room when it comes to the Internet of Things. There is a critical element inherent to just about any IoT application that hardly ever sees the light of day in industry coverage of the topic.
In our latest research report, “A Culture of Content,” my colleague and co-author Rebecca Lieb and I present a framework for how organizations of any size can establish, evangelize, and foster a culture of content.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
Our research found that the content marketing space is rife with challenges, both internal to the organization and externally across the ecosystem. The following infographic helps visualize this struggle.
Your refrigerator has a message for you — and no, it’s not that you need more orange juice– it’s an ad for belly fat pills. Thanks, Refrigerator. This post was originally posted on Wearable World News. The original can be found here.
At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds — spanning all industries, the enterprise, and consumers — one of the central-most challenges facing…
One question Altimeter hears frequently is “What’s next?” A better way to ask this is “What should we care about?” Often with emerging technologies, there is a disconnect between what people are excited or care most about versus what they will actually invest in.
Digital, Social, Content Strategists: We want to hear from you! Would you be willing to participate in our latest survey? Click here to get started: http://bit.ly/1bK8TRE Wondering how other organizations are mapping their customer journeys?
It’s been a week since SXSW 2013 and here at Altimeter Group, we’ve had a chance to reflect on what we saw. Check out our coverage from analysts, consultants, researchers, and even media. We’ll be updating as more coverage comes in.