Let’s be honest: the ‘Internet of Things’ is a hot market right now.
Everywhere we look, there are signals that this market is exploding. Consumer electronics as an industry has now become synonymous with connected products. From the tiniest start-ups, to the biggest technology companies in the world, we’re seeing a race to develop ‘the next big connected...we’re not quite sure what’ yet. Media coverage is prolific; legislators and regulators are desperately trying to keep up. Yet, the market remains a wild west: disorganized, inconsistent, and still confounding to the average person.
That is why conferences such as Internet of Things World are incredibly important.
Collaboration and Networking: Nevermind the ‘things,’ conferences connect the people
One of the most valuable parts of attending conferences and trade shows are the people there. From industry-specific ‘vertical’ practitioners, to executives and thought-leader heavyweights, conferences are excellent opportunities for mindshare, exposure, collaboration, and forging connections. This is especially opportune for a patchwork industry like IoT, requiring representation from hardware and software vendors, connectors, telecom, brands, agencies, analysts, investors. With more than 4,000 attendees, there will be no shortage of opportunity to expand our understanding, applications, and opportunities within the IoT space.
Monetization across Technologies: Fostering tech-agnostic business value
By bringing together ecosystem-wide attendees, stakeholders, and investors, conferences like IoT World create fertile ground for new business, partnerships, and investments. Hackathons, exhibitions, panels, Q&A sessions, etc. facilitate not just exposure and networking, but action and decision-making. What is particularly strategic about this conference is that it’s built (through attendees, speakers, and content) to address key issues facing the market. Although many of these issues certainly involve technology, many solutions to these issues will require a technology-agnostic approach. Recent research from Altimeter Group finds that brands must transcend a technology-first mindset when thinking about IoT, applying the technology to their objectives, not the other way around.
Organization: Providing structure to a complicated landscape
Another reason industry conferences are so important for catalyzing the evolution of an early market like IoT is because they help give structure to a big mess (and not waste people’s time). IoT World has organized its agenda into a two-day event, structured primarily by business type (e.g. Industrial vs. Consumer-facing) as well as industry (e.g. Healthcare), to maximize relevance and value for attendees.
Connecting with a connected industry
As an industry analyst and researcher, I am thrilled not only to attend IoT World (among a long list of other IoT-related conferences), but honored to be included in an all-star line up of speakers. I’ll be speaking on a panel about digital ethics, privacy, and personalization, as well as hosting the analyst breakfast on Day 2. I look forward to connecting with and facilitating conversation between others closely following this fascinating space. In the meantime, don’t hesitate to get in touch.
The reasons you need to attend Internet of Things World.
How companies can use the Internet of Things to create experiences that benefit both the brand and its customers.
The implications of the Internet of Things is so much more than the immediate value of a shiny gadget that connects to the Internet.
The Internet of Things is the next big channel of engagement for brands, yet most of them still find it difficult to get on board.
Successful IoT strategies the consumer product world can learn from B2B enteprises.
Microsoft’s cool new gadget could be a powerful tool in the hands of a business.
CES 2015 showed that companies are building too many devices, and not focusing enough on the the value they can provide through connectivity.
There is an elephant in the room when it comes to the Internet of Things. There is a critical element inherent to just about any IoT application that hardly ever sees the light of day in industry coverage of the topic.
In our latest research report, “A Culture of Content,” my colleague and co-author Rebecca Lieb and I present a framework for how organizations of any size can establish, evangelize, and foster a culture of content.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
Our research found that the content marketing space is rife with challenges, both internal to the organization and externally across the ecosystem. The following infographic helps visualize this struggle.
Your refrigerator has a message for you — and no, it’s not that you need more orange juice– it’s an ad for belly fat pills. Thanks, Refrigerator. This post was originally posted on Wearable World News. The original can be found here.
At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds — spanning all industries, the enterprise, and consumers — one of the central-most challenges facing…
One question Altimeter hears frequently is “What’s next?” A better way to ask this is “What should we care about?” Often with emerging technologies, there is a disconnect between what people are excited or care most about versus what they will actually invest in.
Digital, Social, Content Strategists: We want to hear from you! Would you be willing to participate in our latest survey? Click here to get started: http://bit.ly/1bK8TRE Wondering how other organizations are mapping their customer journeys?
It’s been a week since SXSW 2013 and here at Altimeter Group, we’ve had a chance to reflect on what we saw. Check out our coverage from analysts, consultants, researchers, and even media. We’ll be updating as more coverage comes in.