Zipcast: Beyond Social, Disruptive Technologies Altimeter is Watching

by Jeremiah Owyang There's more to disruptive technologies than social to watch. In fact, we're exploring a variety of new disruptive technologies, to see how they impact business, culture, and customer relationships. Slideshare has released 'Zipcast' a no-download video+slides technology that allows anyone to give a 'keynote' speech to an online audience in real time. Due to travel schedule, I was unable to produce my own, but Altimeter's Charlene Li presented her viewpoints on disruptive … [Read more...]

Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’

The full 27-page report is embedded below, if you can't see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction.  They are overwhelmed with six major challenges – with little relief in sight: … [Read more...]

Finally, Social Media ROI at our Intimate Event: ‘Rise of Social Commerce’

By Jeremiah Owyang, Partner, Customer Strategy. Are you struggling to measure the ROI of your social business efforts? Can't get more resources? Unable to link your social media efforts to where your ecommerce is already happening? Have you been asked by management "How does social media impact the top line?", chances are, you're being asked that now. We're just a few weeks from Altimeter's first conference "The Rise of Social Commerce" where we'll be exploring first hand with brands on … [Read more...]

Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social … [Read more...]

Altimeter’s First Conference: The Rise of Social Commerce

Join Altimeter Group's first conference: "The Rise of Social Commerce" on Oct 6-7, at the Palo Alto Four Seasons. Commerce has changed --companies must catch up Shoppers want to belong. They want to be heard. They crave a better buying experience. Power is shifting from the retailer to the shopper. Social commerce is filling the void between clicks and bricks to deliver a personalized experience. Join us on October 6th and 7th in Palo Alto, CA to understand how to leverage these shifts to … [Read more...]

Fast Company: Altimeter Group, A Top Ten Creative Small Business

Gosh, our ears must be red. We're beaming with pride that Fast Company has recognized our work and nominated founding partner Charlene Li in their recent awards. Fast Company writes that Altimeter is: "Focused on disruptive technologies, the advisory firm’s office--called the Hangar--lets clients learn about and experiment with new technologies. Experts in leadership and management, customer strategy, enterprise strategy, and innovation and design, Altimeter helps companies navigate changes … [Read more...]

Altimeter Report: Social Marketing Analytics (With Web Analytics Demystified)

A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It's just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we're continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. This time, it's different, we've aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson … [Read more...]

Social Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready

We finally completed our final third webinar in our social strategy trilogy. It's been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment. The topic? Getting your company ready internally through research, processes, organizational models, policies, resources, and more. Social strategy getting_company_ready_apr14_finalView more presentations from Jeremiah Owyang. Above: Download the slides from slideshare and use as you see fit. The … [Read more...]

First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we've had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which tweets will appear measured by Twitter's new metric called "resonance" which factors … [Read more...]

Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

18 Use Cases That Show Business How To Finally Put Customers First Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. Coupled with my focus on social technologies we did a deep dive on how our worlds are intersecting at Social CRM. In our opening webinar when we announced our joining of the firm, we made it clear that we were looking at the holistic business, … [Read more...]