The Altimeter Group blog
by Jeremiah Owyang The Altimeter Group will be present at SXSW Interactive festival to research, interact, and share our insights on disruptive technology at this year's 2012 SXSW in Austin Texas. We look forward to connecting with you. Altimeter Industry Analysts at SXSW, 2012 Rebecca "Trailblazer" Lieb, Industry Analyst (Content, Media, Advertising) will be present Mar 9-13th Susan "Deadshot" Etlinger, Industry Analyst (Analytics, Data) will be present from Mar 9-13th Chris … [Read more...]
This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you'll be able to get additional insights on how we perceive how this market will change in the coming years: We'll see a vendor shakeout, although expect pure play vendors of each of the five uses cases to remain Consolidation will occur from market … [Read more...]
By Altimeter's Jeremiah Owyang, with Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads represent a bellwether for advertising trends for the remainder of the year, so marketers know to pay attention. To best understand these trends, Altimeter Group’s research team analyzed each Ad in real time, and conducted analysis to best understand the advertising trends … [Read more...]
Get account control now --or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts and this number will only … [Read more...]
by Jeremiah Owyang Altimeter hosted our second roundtable lead with our newest hire, Chris Silva (blog/Twitter) who's our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile, he was actually one of the trainers in my new hire orientation. Above: Mobile Proud! Roundtable attendees show off their personal devices. Attendees consisted of representatives from startups, mobile app vendors, large device manufactures, … [Read more...]
The Altimeter research team has provided a few viewpoints on Google+, after having experimented with the tool as one of the early testers. Here's a few of our varied perspectives, from our blogs. Google+ leverages Google’s strength as a communications platform, by Charlene Li, Analyst To summarizes a few quotes she writes: "It will be a no-brainer for Gmail to start using Google+, a much harder sell for non-Gmail users. The result will be unified sharing, as opposed to unified messaging, on … [Read more...]
By Jeremiah Owyang How should a modern organization factor in mobile devices and social technologies into their learning programs? That's the exact question the Altimeter Group was posed with to answer for the mLearnCon 2011 conference today in San Jose. In fact, we found that there's six distinct disruptions that need to be harnessed which we call the: Framework: The Mobile & Social Learning Honeycomb These six 'cells' so to speak have 6 opportunities to take advantage of, they … [Read more...]
By Jeremiah Owyang Ever wonder what the Altimeter HQ looks like? We affectionally have dubbed it "The Hangar" and have themed it in aeronautical style, with rooms dubbed "Cloud 9" or "Air Tower" and "Runway". Why a physical space? While we certainly believe in online and remote communication tools, this is a central place we can come together, collaborate, and have clients over for meaningful discussions. You'll find us at our office in the center of Silicon Valley and SF, at 101 and 92 in … [Read more...]
by Jeremiah Owyang, Customer Strategy Industry Analyst Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored business models, how brands can get engaged, risks and challenges, and discussed how case examples are emerging. We … [Read more...]
Last quarter, Altimeter hosted a conference on The Rise of Social Commerce, in which we release a research report based on interviewing dozens of companies who are integrating ecommerce with social media. This post has three embedded components: 1) The recorded webcast from a few weeks back that contains many of the examples of how companies are integrating --as well as how they have to change their internal structure. 2) The associated slides, which you can download from Slideshare, 3) The … [Read more...]
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