Four Disruption Themes for Business

Altimeter 2013 Disruption Themes

By Altimeter's Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber: Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning. Altimeter’s research team recently convened for our annual research offsite and found … [Read more...]

Altimeter’s Take: The Technologies That Matter from SXSW 2013

By Chris Silva (who's cross posted on his blog) and Jeremiah Owyang (cross posted), Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate --Making Tracking Harder than Ever SXSW is no longer about disruptive technologies being launched, instead, it’s a mainstream, it’s a mainsteam festival, actually) and digital leaders at today’s large corporations are already present, and you should be too.  In fact, the amount of data created about the topic had nearly double … [Read more...]

SXSW is a Festival –Not Just A Conference

By Jeremiah Owyang, cross-posted on Web Strategy Blog Is SXSW for Business or just a Boondoggle? That's the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party. Those who have attended the event for over a decade swear the soul has been stolen, and local Austin denizens often leave town and rent their place on AirBnb for a pretty penny, there's no shortage of critics. Looking closer, the components for a unique petri dish are … [Read more...]

2013 Superbowl Ads Favor URLs, Hashtags –Not Facebook

For the last few years (see 2012 data). This analysis is a bellwether on how brands will spend on an integrated experience for the year. Overall, we saw brands still hold onto corporate websites, although a big jump in hashtag usage, and decline in Facebook integration. 2012-2013 Superbowl Ad Tech Integration Tech Integration Type 2012 2013 Percent Change Corporate … [Read more...]

Webinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program

Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this quora thread) as the most advanced. Why? In order to gain scale and trust, companies must give up significant control and management to allow these advocates a platform to speak. Furthermore, we … [Read more...]

LeWeb Keynote 2012 Covering Altimeter Research Themes

Below is a 15 minute video which encapsulates Altimeter's themes on the Dynamic Customer Journey and the Sentient World. I'm really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you've not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this … [Read more...]

A New Category Defined: Social Performance Software

A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, Radio, SEO and other marketing mediums are now moving to the social space.   Read my definitive post on Mashable to learn how this impacts not only brands, but also Facebook and my long term predictions … [Read more...]

Recording: Three Disruptive Business Research Themes

Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter's Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, advertising, analytics, leadership, change management, user experience, and social, we've distilled all of the trends we're seeing and found a common thread among them. We … [Read more...]

Trend: Social Media Agencies Turn to Advertising

By Jeremiah Owyang, originally posted on Web Strategy. In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying.   I've just spent a week interviewing a number of social agencies here in Manhattan as well as taken briefings from around the globe (see below for source info) Why this dramatic change from social media purists who once declared … [Read more...]

Upcoming Altimeter Research Report: Integration of Paid, Owned, and Earned

By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don't differentiate between "Paid, Owned, and Earned" so why are marketers segmented by different departments and have separate agencies that do each?  Does a 'social media agency of record' actually slow progress?  Can a marketing effort be more effective if all of these methods are used together?  These are exactly the questions we want to answer. I’m very pleased to announce a new research … [Read more...]