I will be speaking at the Social Media Strategies Summit in San Francisco September 27-29. The conference includes two parallel tracks; one focused on “Content Creation, Marketing & Monitoring” and the other “Driving Social Media & Content Marketing ROI”—both important topics that are top-of-mind among social media strategists.
My talk will focus on Employee Advocacy: the use of employees to promote the brand in social media. According to our latest research, programs like these are growing rapidly, with close to 90% of brands telling us they either have an advocacy program or are planning one. Many of these programs started out as small ambassador programs, usually comprised of a small group of individuals certified to represent the brand. Today’s advocacy is about scale—reaching every employee as a potential advocate, making his or her posts about work as natural as possible to move the needle on brand health.
My talk will cover:
If you make it to my talk (Thursday, 9/29 at 11:45), please say hello—and I will be happy to answer any questions you may have. You may also run into me at these sessions, which top my list:
Lastly, one of the most important benefits of conferences like these is the opportunity to connect with peers and share war stories and successes. This conference provides lots of opportunities to network, so take advantage of it! Hope to see you there.
Upcoming speaking engagements for Ed Terpening.
Ed Terpening examines the odds of Microsoft successfully integrating LinkedIn.
The most valuable social media activity usually can’t be seen or tracked. Here’s how your brand can deal with it.
Chatbots announced at today’s Facebook developer conference, F8.
New survey results from Altimeter show the powerful effect of employee advocacy, and how companies can use it to drive business results.
Key findings from our upcoming research on Employee Advocacy.
Ed Terpening takes a look at how employee advocacy could be the next way to promote organic content without paying for reach on Facebook.
Ed Terpening takes a look at the factors that influence the success employee advocacy programs.
Employee advocacy of your brand coupled with divisive political expression can harm both your brand and employee influence in social networks.
What every company needs to consider before organizing for social business.
Key findings from Altimeter’s latest benchmark study on social business
Altimeter’s latest benchmark study on how companies are using social media to further their business results.
Does Facebook’s restriction on its huge data sets serve the public interest?
We match up Hillary Clinton’s actions against our social business governance framework.
We evaluated the US Congress according to our social governance framework, and the results weren’t great.
Charlene Li and I are pleased to offer you Altimeter’s latest research report focused on Social Business Governance.
Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy.
I’ve taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytics.
SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling.