Charlene Li and I are pleased to offer you Altimeter’s latest research report focused on Social Business Governance. In the course of our research, governance was described as everything from social media policies to organizational structure. To paint a complete picture, we took a broad view that resonated with the many brands and thought leaders we spoke to. In the absence of a common definition, Altimeter studied the key building blocks of social business governance to define it this way:
Ambitious, creative strategies can be big on ideas, but often fall short on the means to execute. Hidden between great strategic ideas and business results lies the messy mechanics of governance, which according to our research only 16% of organizations feel is well understood and deployed. I’ve worked with many brands that have relegated governance as the stepchild of strategy. What many strategists eventually learn is that governance is key to scaling social business outside traditional silos, and it’s incredibly challenging to offer a holistic, integrated customer experience without the coordination that governance can deliver.
In our research, we found these top 4 catalysts organizations are tackling today:
Do any of these challenges resonate with you? As social spreads beyond traditional boundaries in marketing/communications, governance acts as the conductor to orchestrate execution of social at scale. Developing holistic governance is a key step if you wish to move beyond isolated social media engagement to engagement that leverages social broadly, across all functions. In other words, a social business.
This report will help in a number of practical ways:
What about you? We’d love to hear how your governance journey has evolved and how you view the relationship between strategy and governance. What challenges have you faced and how did you overcome them?
Charlene Li and I are pleased to offer you Altimeter’s latest research report focused on Social Business Governance.
Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy.
I’ve taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytics.
SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling.