This year’s Altimeter Group Social Business benchmark research uncovered significant barriers strategists must solve to succeed. For the first time, we measured an important shift in priorities: going from scaling consumer engagement in social toward inward-facing initiatives, such as integrating social with digital, employee engagement and aligning it with enterprise content strategy.
This shift is a sign “social media” continues to mature toward “social business”, but we found a number of disconnects decelerating this change. This infographic shines a light on four of these that—if left unsolved—will prevent social business from reaching its potential.
Key findings from Altimeter’s latest benchmark study on social business
Altimeter’s latest benchmark study on how companies are using social media to further their business results.
Does Facebook’s restriction on its huge data sets serve the public interest?
We match up Hillary Clinton’s actions against our social business governance framework.
We evaluated the US Congress according to our social governance framework, and the results weren’t great.
Charlene Li and I are pleased to offer you Altimeter’s latest research report focused on Social Business Governance.
Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy.
I’ve taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytics.
SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling.