Your Questions About Corporate Social Media Education

Large enterprises are rolling out social media at scale – and training and education for employees is critical. Well-developed social media education programs can help companies achieve business goals by reducing social media risk and activating employees for engagement and advocacy. Charlene Li and I presented our most recent research and report in a webinar, now available for replay. The webinar provides a recap of the latest data and trends in social media education for businesses. Our … [Read more...]

New Workshops Take Flight!

Ed facilitating an Academy workshop

I've taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytics. Having been both a change agent in organizations and now an advisor for those facing change, I know how important skill development is to thrive in times of disruption.  Our ability to succeed is not based on our own skills alone, but perhaps most important, through the knowledge of key … [Read more...]

SXSW Interactive: Exploring the Perhiphery

SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling. Although there was no real central theme at this year’s SXSW Interactive conference, there were very interesting themes on the periphery of digital. It’s great that the conference curators are exploring the outside boundaries of “Interactive”.  It’s just that kind of attention to peripheral vision (and not a direct hit on traditional interactive) that will keep South-By relevant and … [Read more...]