Going Mobile? Tell Us How

Taking the Enterprise Mobile - We're Researching It We're very excited to announce that Altimeter's next research report on mobile is taking shape as we speak with numerous interviews underway with solution providers and mobile strategists. Its goal? To help map out the winning strategies for enterprise line of business managers to take their teams mobile. Be they salespeople or executives, field service workers or information workers, we're exploring how, once a solid control plane is in … [Read more...]

Build A Foundation For Mobile Business – Replay

Did you miss today's webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today's content, available on Vimeo. Please watch and share the video, as it's freely available as open research. We're interested in hearing your organization's experiences with taking various roles in your organization mobile. Have an experience to share? Please submit it to us here, we'll be featuring compelling insights about … [Read more...]

Charlene Li/Chris Silva Webinar: A Foundation For Mobile Business

Altimeter Group's next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are increasingly leading the charge to bring mobility to their workforce. We’re going to be looking at what the most common use cases are for mobility, the challenges organizations have encountered in bringing mobile tools on board and explore what the best tools are – and the partners that provide them – … [Read more...]

There’s A Webinar For That, Replay Information


Have you read my report, "Make An App For That, Mobile Strategies For Retailers" yet? If so, and you didn't have a chance to tune into today's webinar, I want to share the content with you to use, share and discuss. My slides from the webinar are below, outlining the findings of the research, discussing how retailers must: Determine the path they want their mobile strategy to take: What's the current maturity of mobility inside the org today, what's the desired impact of mobile on the brand … [Read more...]

Latest Research: Make An App For That, Mobile Strategies For Retail


2011 was the year of the mobile shopper, so why aren't retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail. The report, published today, reveals how major brands are capitalizing on the massive growth in shoppers' use of mobile technology.  It also explores the perils many major retailers have encountered in their quest to tap this market. Are retailers doing enough to serve their mobile … [Read more...]

Facebook S-1 Paints A Murky Picture For Mobile

Amidst the scramble for numbers in EDGAR lookups in the wake of Facebook's S-1 filing, I think we're learning something fundamental about Facebook's strategy from its submitted documentation; mobile is a potential Achilles heel. Reviewing the S-1, while chock-full of interesting facts and figures, it was this statement that raised questions for me: "Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may … [Read more...]

Can Apple Lose The Mobile Innovation Game?

The big story this week is the record number of iPhones, iPads, iPods that Apple sold in Q4, 2011. Great news for Apple and it's shareholders - their stock got a 7% bump on the news - but, with stellar growth in the number of users of the iPhone, what's the achilles heel that slows their march on the market? I think it's innovation. It's something I've been doing a bit of thinking about on my own blog, and here's my case, I'm interested in your reasons for agreement or disagreement. "Apple … [Read more...]

Google Buys Motorola, Changes The Game

by Chris Silva The news outlets have been abuzz today with the news that Google is acquiring Motorola's handset business for $12.5Billion. The question on everyone's mind is what this move between two major players in the space means for the future of mobile as we know it. I've got some opinions and I'm interested in yours, too. Here's how I see this playing out - a  detailed outline of the first item is available on my blog: This is an ecosystem play: Taking on a hardware company, Google … [Read more...]

How Mobile Transforms Business: Enrich, Engage Entrust

by Chris Silva As the new analyst at Altimeter, it's imperative for me to get up and running fast with some research. As an long-time analyst I've learned that it's best to let your audience help you refine your topics. On August 10, 2011, at the Altimeter Hangar, I got an early chance to do just that. My research focuses on mobile. Internal mobile efforts for business manager and IT and also external mobile initiatives to drive brand awareness and transactions for a company. Looking at how … [Read more...]