On Monday, Susan will participate in ExactTarget’s panel, “Social Listening — Harness Its Power for Your Business,” that will teach you how to translate the information your customers are sharing with you into actionable data.
Brian’s session on Tuesday, “Sell Anywhere: Creating a Productive Mobile Workforce,” will explore how to maximize your mobile office to connect more effectively with customers and drive more sales. Update: Brian's session has been cancelled by Dreamforce due to changes in Hillary Clinton's schedule.
For anyone not able to make it to Connections in Indianapolis, Rebecca will be repeating her session, “5 Ways to Build a Global Content Marketing Team” with Kyle Lacy, Director, Global Content Marketing & Research at Salesforce.com.
The majority of our research team will be onsite throughout the event. It’s a great opportunity to set up an in-person briefing with a member of our team. Email firstname.lastname@example.org to request an onsite briefing. We encourage you to check out Rebecca’s recent CEO Coach Podcast on how to prepare for an analyst briefings.
Lastly, we are hosting an exclusive cocktail party at a very special location on Tuesday, October 14 for friends of Altimeter. If you’re interested in more information and updates on the event and location, send a request to email@example.com.
We’re pleased to announce that Susan Etlinger, Brian Solis and Rebecca Lieb are each speaking at this year’s event.
Modern marketing requires deeper customer understanding to drive meaningful engagement. With social media — and the abundance of social profile and activity data — brands can glean this insight to identify and better understand prospects and customers throughout the customer lifecycle.
Twice a year, we publish our planned research agenda. You can see the first half of the year’s agenda and what’s already been published here. Today, we’re excited to announce our planned research for the remainder of the year.
This month, we need your help with two reports that will be publishing in July. We’re fielding two surveys – on social business governance and employee engagement.
Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why.
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts. For example, three out of four large companies now have a dedicated social media team — […]
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts.
If you’re a marketer who has evaluated native advertising offerings, then you’re likely already familiar with Facebook’s suggested posts, Twitter’s sponsored tweets and hashtags, or sponsored content on any number of online publications.
Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce. Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing […]