It’s hard to believe that our annual pilgrimage to SxSWi is just around the corner. With just five weeks until the big event, we know that your calendars will be filling up fast.
If you’re making the trek to Austin in March, we hope you’ll catch up with the Altimeter crew. Three of our analysts have sessions on the agenda, and we’re hosting an exclusive champagne brunch on Sunday to celebrate the release of Charlene’s newest book: The Engaged Leader.
Please send a note to firstname.lastname@example.org if you’d like to connect with Altimeter while there. Here’s where you’ll find us this year:
Saturday, March 14 at 11:00 am
Session: Creating a Digital Engagement Strategy for Leaders, with Charlene Li
Timed with the launch of her new book The Engaged Leader: A Strategy for Your Digital Transformation, Charlene will lead a session on how leaders can use technology to listen, share, and engage with employees and customers, at scale. She’ll also discuss common objections and concerns of leaders – and how to address them. Learn more.
Sunday, March 15 at 12:00 pm
Exclusive Altimeter Champagne Brunch and Book Launch
For clients and supporters who’ll be attending, look out for a special invitation from Altimeter to join Charlene Li on the launch of her new book: The Engaged Leader: A Strategy for Your Digital Transformation, which will be published during SxSWi on March 17. If you’re not a client, and would like to request an invitation, email us at email@example.com.
Tuesday, March 17 at 3:30 pm
Session: The Biggest Issues in Digital Ethics, with Susan Etlinger
Digital ethics is sure to be a hot topic again this year — think Facebook’s Emotional Contagion experiment, Google Glass, Uber... and the NSA. Susan will join a panel of industry experts to explore the biggest issues in digital ethics, including privacy and managing your digital footprint. Learn more.
Tuesday, March 17 at 12:30 pm
Session: Russell Brand's Revolution Will Be Televised, with Brian Solis
Brian returns to the SxSW main stage — this year, with actor and comedian Russell Brand. Their conversation will focus on Brand’s creative use of YouTube, and how he’s cultivating influence in a digital era while disrupting the media business. Learn more.
If you’re making the trek to Austin in March, we hope you’ll catch up with the Altimeter crew.
In a moving talk, she explains why, as we receive more and more data, we need to deepen our critical thinking skills.
We’re pleased to announce that Susan Etlinger, Brian Solis and Rebecca Lieb are each speaking at this year’s event.
Modern marketing requires deeper customer understanding to drive meaningful engagement. With social media — and the abundance of social profile and activity data — brands can glean this insight to identify and better understand prospects and customers throughout the customer lifecycle.
Twice a year, we publish our planned research agenda. You can see the first half of the year’s agenda and what’s already been published here. Today, we’re excited to announce our planned research for the remainder of the year.
This month, we need your help with two reports that will be publishing in July. We’re fielding two surveys – on social business governance and employee engagement.
Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why.
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts. For example, three out of four large companies now have a dedicated social media team — […]
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts.
If you’re a marketer who has evaluated native advertising offerings, then you’re likely already familiar with Facebook’s suggested posts, Twitter’s sponsored tweets and hashtags, or sponsored content on any number of online publications.