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Illuminating TED Talk on Big Data from Altimeter Group’s Susan Etlinger

Christine Tran

Last month, Altimeter analyst Susan Etlinger spoke at the TED@IBM event in San Francisco. In a moving talk, she explains why, as we receive more and more data, we need to deepen our critical thinking skills. Because it's hard to move beyond collecting data to asking the right questions to really understanding it.

Susan's illuminating talk is now available on the TED.com site — and since appearing on the TED.com home page earlier this week, it's received close to 200,000 views. Watch the 12-minute video by clicking below. We hope you enjoy her talk as much as we did.

susan-etlinger-at-ted-ibm