Webinar Replay: Building a Corporate Social Media Education Program

Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why. These findings come from our recent research and report on the topic, which you can download in its entirety here. If you missed it, not to worry. As usual, we’ve posted the entire replay on Slideshare and below, so  bookmark this page and watch it at your convenience. And, if you have any … [Read more...]

Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation [Infographic]

Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts. For example, three out of four large companies now have a dedicated social media team — and headcount in this team and across the enterprise have grown significantly since we began asking social strategists these questions in 2010. Yet, when we asked the … [Read more...]

New Research: Social Media Education — How Companies Reduce Social Media Risk and Activate Employee Advocacy for Scale

Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts. Over the past few quarters, we identified a number of large companies that have developed social media education for their employees, to learn why and how. We interviewed companies as diverse as ARAMARK, Kaiser … [Read more...]

New Slides and Data: The State of Social Business 2013

Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations. Also included are two new data charts, shared in this presentation for the first time (See slides 4 and 21). To recap, we found that as enterprises … [Read more...]

Eight Success Criteria for Native Advertising [Infographic]

If you’re a marketer who has evaluated native advertising offerings, then you’re likely already familiar with Facebook’s suggested posts, Twitter’s sponsored tweets and hashtags, or sponsored content on any number of online publications. But what IS it even? What are the benefits? How do you prepare? And what are the considerations along the way, as you deploy your native advertising campaigns? In our recently published report, Defining and Mapping the Native Advertising Landscape, analyst … [Read more...]

Benchmark Your Social Business Program: Research on “The State of Social Business 2013″

Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business. Overall, we found that investment in headcount and infrastructure have steadily grown, as companies reach "intermediate" stages of social business. Top findings include: Most organizations are “intermediate,” … [Read more...]

mLearnCon Mobile Learning Conference & Expo (Jeremiah Owyang)

Jeremiah Owyang, Partner … [Read more...]

A Year as an Altimeter Researcher

Posted by Christine Tran Exactly a year ago today, I accepted a full-time Researcher position with Altimeter Group. What a perfect time to reflect on the year, and announce that we're hiring for Researchers again! Check out the job description here. I joined as Altimeter's first official employee, at a time when we were a firm of just four partners. Soon after, we started to add administrative staff, additional partners and consultants. The latest addition to our Altimeter crew is Andrew … [Read more...]

Has f-commerce arrived?

by Christine Tran A version of this post is cross-posted at http://christineptran.com. With over 500 million users, Facebook is poised to become one big shopping mall. Or is it? The first thing to keep in mind is that Facebook users go to Facebook to socialize, not shop. Last month, Josh Himwich, VP of e-commerce solutions for sites Diapers.com and Soap.com, spoke at the Shop.org Summit (he also spoke at our Rise of Social Commerce conference) and shared the following: "Consumers go to … [Read more...]

Pioneers on the Move: Rise of Social Commerce

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]