Social Strategy Webinar Slides Now Available

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]

Welcome Michael Gartenberg, New Altimeter Partner!

by Charlene Li A hearty welcome to Michael Gartenberg, the newest partner to join Altimeter. With the addition of Michael, we now have seven partners along with a staff of five other people. We also recently moved offices in San Mateo to accommodate our new growth (more on that below). Michael has been a long-time, respected voice in the space of personal and mobile technologies, and he brings to Altimeter a unique viewpoint of how these technologies are changing the consumer experience. … [Read more...]

Google Buzz and Kids – Parental Control Nightmare

by Charlene Li Like many parents, I try to take steps to keep my kids safe online, making sure that they understand not to share personal information online, or even to use their real names. They know how to write appropriate emails, and I constantly monitoring what they do, the emails they send, and most importantly, engaging in a constant dialog with what they are doing online. But when I logged into my Google Buzz account this evening, I found that my 9 year old daughter had posted the … [Read more...]

Welcome to new Altimeter Group partners: Alan Webber and Lora Cecere

I'm pleased to announce that Altimeter Group has brought on two additional partners to meet the growing demand of our clients, which now number over 40 retained clients. Alan Webber and Lora Cecere each bring with them unique areas of expertise, but what makes them great partners for Altimeter is their ability to help clients understand and address opportunities and problems created by emerging technologies. Trends such as open government and supply chain/demand orchestration disrupt … [Read more...]

“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]

Webinar introducing “Socialgraphics”, a customer-centric approach to social strategy

Jeremiah Owyang and I will be running a free Webinar introducing how we are thinking about how companies can understand their customers through what we are calling "socialgraphics". To register for the Webinar: Register for Free Webinar: Understand Your Customers’ Social Behaviors, Hosted by Altimeter Group Wednesday, January 20, 2010 11:00 AM – 1:00 PM PST Beware of plans or proposals that start with “Twitter Strategy” or “Facebook … [Read more...]

Saleforce.com integrates social with Chatter launch

At its Dreamforce conference, Salesforce.com announced the launch of Chatter Collaboration Cloud. On the surface, it may look like merely Twitter integrated deeply into Salesforce.com's offerings, but it's really a social platform that can integrate multiple inputs that will accelerate the opening up of enterprise applications. I was pre-briefed about the announcement, so will walk you through major highlights and also discuss a few implications. Overview Chatter Collaboration Cloud reflects … [Read more...]

Altimeter’s Crew: Sales, Research, And Support

At Altimeter, we take great pride in the people we work with. So I’d like to take a moment and introduce members of the team outside of the four partners. Some of them are new and others have been with me from the start, but each of them is essential to our growth. And boy, are we growing! We’ve added over 25 new client relationships since August 2009, with more on the way. David Stanley will be joining us as Vice President of Business Development and Sales, where he will be responsible for … [Read more...]

Wanted: Your opinion on book titles (Part 2)

Previously, I asked for help in naming the book, and we're done to the wire in terms of finalists. I'm hoping you can take two minutes to complete a very short survey on our title possibilities. I realize that asking an audience of people who are pre-disposed to being open is probably not the most scientific way to do this! So taking a page from  Tim Ferris, I'm also running the title possibilities against specific search keywords to see which ones get the most clickthroughs. I'll post the … [Read more...]

International examples of “open” organizations and leaders needed

I'm wrapping up work on my next book "Open" and am in need of a few examples of organizations and leaders outside of North America. In particular, I'm looking for examples of organizations that have put in place more open information sharing or decisions making processes or technologies, and as a result, have seen substantial business impact. In particular, I'm interested in learning how they went through the journey of letting go of control, and in the process, transformed the relationship … [Read more...]