Previously, I asked for help in naming the book, and we're done to the wire in terms of finalists. I'm hoping you can take two minutes to complete a very short survey on our title possibilities. I realize that asking an audience of people who are pre-disposed to being open is probably not the most scientific way to do this! So taking a page from Tim Ferris, I'm also running the title possibilities against specific search keywords to see which ones get the most clickthroughs. I'll post the … [Read more...]
You are here: Home / Archives for Charlene Li
International examples of “open” organizations and leaders needed
I'm wrapping up work on my next book "Open" and am in need of a few examples of organizations and leaders outside of North America. In particular, I'm looking for examples of organizations that have put in place more open information sharing or decisions making processes or technologies, and as a result, have seen substantial business impact. In particular, I'm interested in learning how they went through the journey of letting go of control, and in the process, transformed the relationship … [Read more...]
Filed Under: Books, Leadership, Social, Social networks, Technololgy, Work Tagged With: book, charleneli, open
Social Search: Customers Influence Search Results Over Brands
This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams. Also, Facebook, offers up public status updates to be searched and served up to Microsoft's … [Read more...]
Filed Under: Marketing, Search, Social networks, Technololgy, Twitter, Uncategorized Tagged With: bing, charleneli, Facebook, google, microsoft, search, Twitter
Can you control your customers?
I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executives -- and especially marketers -- is how out of control they feel these days. Here's some more text from the email: "Reaching today's consumers is more challenging than ever. Both savvy and wary of … [Read more...]
Filed Under: Advertising, Customers, Marketing, Social
Revealing Google’s Stealth Social Network Play
This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group. Google has quietly been launching a social network right under our own chins. No, it's not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching … [Read more...]
Filed Under: Advertising, Portals, Search, Social, Social networks Tagged With: charleneli, Facebook, friendster, google, myspace, social, social network
Humorous example of social media monitoring: Sydney University
I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers). Jonathan Pease (not sure if it's the same Jonathan Pease who is on "Australia's Top Model"). was apparently bored in a university classroom and wrote this tweet: To which Sydney University replied in a tweet: To Jonathan Pease's credit, he took it all in stride and ended up retweeting Sydney University's and … [Read more...]
Filed Under: Customers, Learning, Social, Social networks, Twitter
Altimeter Welcomes New Partners
It's with great excitement that I'm announcing the addition of three new partners to Altimeter Group. Joining me will be Deb Schultz, Ray Wang, and Jeremiah Owyang (read their thoughts) -- three bright minds, true professionals, and most important of all, great people. (Read the press release.) Our Mission - Providing A Strategic Approach to Emerging Technologies Together, we are taking on the mission of helping clients understand and adapt emerging technologies into their strategies in a … [Read more...]
Filed Under: About Altimeter, Customers, Enterprise, Events, Innovation, Leadership, Shameless plug
Announcing my next book
I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010. I've included a description, some working titles, and chapter outline with the hope that you will share 1) what issues I'm addressing resonate with you; 2) sources and case studies that you think should be in the book. My biggest need right now is to figure out the title -- the publishing world's schedule requires that I have a title … [Read more...]
Filed Under: Books, Leadership, Social, Technololgy
New study: Deep brand engagement correlates with financial performance
I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]
Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work
Redesign and logo for Altimeter Group
It's with great excitement that I'm beta launching a redesigned web site at www.altimetergroup.net today. I welcome your feedback before I port the main altimetergroup.com site over to the new design on Friday. The site was designed by Horn Group, a digital communications agency (disclosure: Horn Group is a client and they were paid for their work on the site). The goal of the site is to provide more information about Altimeter, the services being offered, and also be a home for The Altimeter … [Read more...]
Filed Under: Agency, Marketing, Shameless plug, Social Tagged With: altimetergroup, charleneli, crowdspring, design, horngroup, logo, website
