Jerry Yang’s departure signals a New Day for Yahoo!, the passing of an era for Tech

My first reaction to the news that Jerry Yang is leaving Yahoo! was that this was the passing of an era. I first met Jerry in 1994 when he was still a PhD student at Stanford, before he and David Filo left to run Yahoo! full time. Through bubbles and two economic downturns, Jerry has always been omnipresent in Silicon Valley. But all good things come to pass. With the arrival of Scott Thompson as the new CEO of Yahoo!, it makes sense that Scott be given a clean slate upon which to write the … [Read more...]

Reflecting on 2011 –and Preparing for Future Growth

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By Charlene Li, Founding Partner In the life of a young company, a year is an eternity.I sit here looking back to a year ago and I’m amazed at not only the growth of Altimeter Group, how we have grown as individuals and as a team, and the amazing clients we’ve served. While we often publish our insights on how companies should leverage disruptive technologies, I wanted to share a peek inside of our company. Our journey has seen a lot of growth, here are some stats: We’ve grown from … [Read more...]

Complete a Survey on Enterprise Social Networking

I'm working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter's Open Research by taking this survey. You can sign up at the end to have the report emailed to you when the report goes live. Spread the word on this … [Read more...]

Altimeter Group is “Open” and growing

I've spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while -- take time off from the everyday to assess where you are and plan for the future. Team members flew in from the East Coat and we all gathered together to build the foundation together. We’ve been in business as a firm for almost two years and have experienced tremendous growth – and also a great deal of growing pains. I thought I’d share a few … [Read more...]

Susan Etlinger Promoted to Industry Analyst at Altimeter Group

by Charlene Li We are thrilled to announce that Susan Etlinger has been promoted to Industry Analyst. Susan joined Altimeter a year ago to kick off our consulting offerings and has helped several clients formulate their overall social media strategies. Over the past year Susan has established herself as an authority in particular around social media and measurement. She speaks at events like SXSWi and Social Media Week, and is regularly quoted in press such as The Wall Street … [Read more...]

Altimeter’s Pilot Series: A Community Discussion the Mainstreaming Of Social Media

By Charlene Li Last week we kicked off our Pilot Series (see all pics), with the goal of giving the people who drive strategies around disruptive technologies (the "pilots") have a time and place where they can come together to connect, learn, and rejuvenate. Our first event featured the latest addition to the Altimeter team, Brian Solis, who discussed the changes he's seen happen in just the past year -- and it's reflected in the paperback release of his book, "Engage". Brian took the … [Read more...]

Brian Solis Joins Altimeter Group

We are excited to announce that Brian Solis is joining Altimeter Group. (read Brian's post). As a long-time practitioner, author, and thought leader in the digital and social media space, Brian brings tremendous experience and thought leadership to the Altimeter team. In particular, his research and client work at Altimeter will focus on bridging the gap between strategy and execution, and change management, and process innovation. Brian will serve clients through advisory services, internal … [Read more...]

Altimeter Is Hiring Analysts for Mobile, Business Intelligence, and Digital Advertising/Media

We’re excited to announce that we are looking for people to fill analyst roles in three areas: Mobile, Business Intelligence, and Digital Advertising & Media. Why these areas? Altimeter is focused on creating strategies for companies around disruptive technologies – not just social media. We hear from clients over and over again that they need deeper strategies in these three areas, hence our focus. I’ve included more details about each area below. We take special pride in our boutique, … [Read more...]

Report: How Corporations Should Prioritize Social Business Budgets

One question I frequently get is "How much should I be spending on social media?" The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 -- and their plans for 2011 (read report). From this deep data, my co-author, Jeremiah Owyang, and I, found that maturity levels are a key driver of social technology adoption, and hence, social spending. (Jeremiah also wrote a detailed post about the report). I *love* data, so this was a particular … [Read more...]

Ray Wang departs Altimeter Group

I’m sad to announce that Ray Wang is leaving Altimeter Group to start his own firm. While Ray is leaving Altimeter Group, this does not mean that we will not work together again. In the spirit of open leadership, Altimeter partners with thought leaders on delivering leading-edge research on the evolution of disruptive technologies. So, expect us to work with thought leaders like Ray in the delivery of research. Change is an inevitable part of any business, but especially a start-up like … [Read more...]