I’m excited to announce that Altimeter is being acquired by Prophet Brand Strategy, a global brand and marketing strategy consultancy. There are two reasons why this acquisition makes so much sense for us.
First, it will grow Altimeter's impact and influence. Prophet will invest in Altimeter’s infrastructure to support our research agenda and to help amplify our work. Prophet’s goals of helping clients uncover customer insights, build stronger brand relevance, and deliver engaging customer experiences mirror our own. Our research improves when we can apply it to real client problems. The combination of Prophet’s roster of clients and its global presence and expertise provides a fantastic opportunity for us to create cutting-edge research.
Second, we are joining a company with great culture and leadership. Prophet attracts people who want to build brands and transform companies, and encourages and supports entrepreneurial employees at all levels to make significant contributions. Over the past few months, the Prophet leadership team has demonstrated that they care deeply about both Altimeter’s work and our people. I believe Altimeter has a great future ahead because together our culture and leadership will help us overcome any obstacles that come before us.
What Changes -- And What Doesn’t
As with any transition, some things will change, but most won’t.
I want to thank everyone who has supported Altimeter since I started it in 2008 -- your willingness to participate in, read, and amplify our research has been the key to our success. I’m excited about this next chapter, and look forward to a great future as a part of Prophet.
The start of a new era for Altimeter Group.
Why leaders are so hesitant to engage digitally, and what they can do to overcome that fear.
How leaders can make the most of the biggest digitally-focused event of the year.
What leaders need to do to earn the trust of their employees and consumers in the digital age.
A new book by Charlene Li tells today’s leaders how to start engaging their employees on the same digital channels as their customers.
The digital trends and practices that require the most attention from business executives this year.
This month, we welcomed Omar Akhtar as our Managing Editor, a role that we created to shepherd exciting new initiatives at Altimeter.
What you need to know about Facebook’s newly launched workplace collaboration tool, and the impact it could have in a highly competitive space.
Content marketing is hot, but it is not solely created by, inspired by, or used by marketing.
Employees are disengaged at work, and organizations have been exploring how social and digital technologies can address this problem.
In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance.
I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events.
Altimeter and Capgemini Consulting to Collaborate on Thought Leadership, Research, and Global Consulting
Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind.”
While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team.
A key factor to creating and delivering a great customer experience is the ability of a company’s workforce to modernize, use new technology platforms to connect with each other and customers, and most importantly, adopt a new mindset of openness and transparency.
Take a look around our site today, you might notice a very subtle change. We’ve seen a lot of change in our industry, not to mention at Altimeter, since we started five years ago. It felt like the right time to refresh our brand.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts.
Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business.
I am thrilled to announce the promotion of Andrew Jones to Analyst at Altimeter.
Co-written with: Susan Etlinger, Rebecca Lieb, Andrew Jones, Linda Saindon, Brian Solis, and Ed Terpening The not-so-long awaited Twitter S-1 is out and now the intense scrutiny begins.
Jeremiah Owyang will be leaving Altimeter Group at the end of September to start a new company focused primarily on his passion for the Collaborative Economy.
As the founder of a small business, I know that the hiring and departure of each and every person makes a huge impact of the firm — and that this is an evitable part of the business.
Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to strike out on my own.
Altimeter continues to grow with the addition of Ed Terpening as Senior Consultant, where he will be leading Altimeter’s client engagements and develop Altimeter Academy the company’s new training offerings.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise.
One question I frequently get is “How much should I be spending on social media?” The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 — and their plans for 2011 (read report).
I conducted the first of four Webinars on the ideas around “Open Leadership” and am making available the slides as well as a video recording. This Webinar laid out the reasons why open leadership is inevitable and required because of the adoption of social technologies.
Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking as well.