I’d like to offer a special welcome to those visiting from the CX Network. We’re all part of a dedicated community that is driving the future of customer experience. I wanted to personally share my latest research on “The State of Digital Transformation” with you. The report looks at digital investments and change through a CX lens.
Please click here to download your copy.
Highlights from the report:
CX remains the top driver of digital transformation, but IT and marketing still in influence technology investments (even without fully understanding customer behaviors and expectations).
Fifty- five percent of those responsible for digital transformation cite “evolving customer behaviors and preferences” as their primary catalyst.
Only half (54%) of survey respondents have completely mapped out the customer journey within the last year or are in the process of doing so.
A mere 20% of digital transformation leaders are studying the mobile customer journey and/or designing for real-time “micro moments” in addition to customer journey work.
The top three digital transformation initiatives at organizations today are accelerating innovation (81%); modernized IT infrastructure with increased agility, flexibility, management, and security (80%); and improving operational agility to more rapidly adapt to change (79%).
Altimeter publishes the first complete maturity model for companies undergoing a digital transformation.
A new research brief from Brian Solis talks about how digital strategists can succeed by taking an “OPPOSITE” approach to business as usual.
Lessons from the digital disruption of the music industry.
Brian Solis talks about marketing to Generation “C” at the Adobe Summit EMEA in London.
Brian Solis speaks with Entrepreneur Magazine’s Jason Ankeny on the future of business.
How to get your business noticed in a sea of content and media.
I recently partnered with Genesys to explore the state and future of customer experience (CX).
Customer experience is meant to be evocative, not reactive, and the current state of call centers isn’t helping.
Why it’s not enough to simple be present on every digital channel
These last few years have been an interesting ride. As fun as it has been, it is the next few years that will be the most telling and also transformative if all goes according to plan.
In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs. What’s worse is that 63% of the workforce is not engaged at all.
When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.
Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it.
Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future.
I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement?
Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital appendages, we focus on small screens throughout our day, every day and in all we do.
There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity.
Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.
How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children)
Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade.
“Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business.
Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations.
By now you’ve more than heard about Yahoo’s massive $1.1 billion acquisition of Tumblr. The deal is done, another Internet entrepreneur and early employees become multimillionaires, Marissa Mayer’s Yahoo earns a new shot at digital relevance, and hundreds of millions of Tumblr users go about their Tumbling life as if it were just another day.
The potential for social influence is enormous on both sides of the equation. Services that rank and identify “influence” open the door to new opportunities for businesses to cultivate mutually beneficial relationships with digital tastemakers and authorities.