The infographic below illustrates the modern marketing cycle and how customers can use Social Identity to know and engage customers throughout the customer lifecycle.
Marketers are struggling with a customer journey that has become more complex than ever. The journey is difficult to track across channels and devices. It offers increasing insight as consumers create more data throughout it—but finding and using the right data is not easy.
Meanwhile, consumers increasingly expect consistent and personalized messages and experiences. In order to meet those expectations, modern marketers need to know their audience as well as possible. How do they gain the insight they need?
Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.
Download the full report for more information: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Marketers are struggling with a customer journey that has become more complex than ever. The journey is difficult to track across channels and devices. The infographic below illustrates the modern marketing cycle…
This week, Facebook re-launched Atlas, the ad platform it bought from Microsoft last year.
Yesterday, Oracle’s new CTO Larry Ellison kicked off OpenWorld. He focused significantly on the cloud. How are the two themes related?
Social Media Examiner’s 2014 annual Marketing Industry Report found that while 97% of marketers use social media in their marketing efforts, only 37% are able to measure the ROI of those activities.
Today, I’m happy to announce the publication of my research report, Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Salesforce just announced the release of its Social Studio, an enterprise social relationship platform.
Today Sprinklr is announcing the availability of a paid media offering as well as a $40M in series D funding led by Iconiq Capital (which notably manages money for many of Facebook’s early employees, among others).
Marketing has changed substantially in the past few decades. With the proliferation of CRM, ecommerce, cookies, loyalty programs, etc. marketers have more customer data than ever.
IBM officially joined the Marketing Cloud battle today, with the news that it is acquiring marketing automation vendor SilverPop.
When Google bought Wildfire for $350M, it took many by surprise. What did Google want with a Social Relationship Management company? Google is in the ad business, not the SRM business.
Two things: To stay competitive with (or arguably ahead of) the giants in the social world—Salesforce, Adobe, and Oracle—Sprinklr needed to build out its analytics capabilities. Sprinklr’s customers increasingly need custom consulting services, especially for implementation and training.
Facebook may be losing teens (/the cool kids), but contrary to some beliefs, 2014 will not be a dire year for the company.
Customer attention will continue to fragment in 2014, making it harder than ever for brands to engage with customers. But it will also be the year in which brands capitalize on a largely untapped opportunity presented by social media…
On Tuesday, Sprinklr raised $17.5M in series C funding. That follows additional rounds raised by other enterprise social media management vendors in the past year, including: Spredfast raised an $18M series C in February, Hootsuite raised $165M in its series B in August, and HearSay Social raised $30M in its series C in September. What […]
Adobe Marketing Summit and Oracle OpenWorld both took place recently. It’s another month until Dreamforce, but I expect similar announcements to be made there.
Last week, Jeremiah and I published Altimeter Group’s first “short doc,” focused on in-depth case studies that illustrate how large brands are managing complex, distributed social media programs.