UnboundID interviews Jessica Groopman, analyst at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors.
Unbound ID: There has been a lot of discussion in business and IT circles over the past year about the Internet of Things. How much of this is now reality in terms of impact on business and customer experience strategy?
Groopman: It is still very early days. Our firm has been doing research on consumer brands but their efforts are in the pilot stage still, so they are not sharing results. The big challenge is that the term Internet of Things is hard to understand. It’s flown over marketers’ heads. It’s still very much a technology play, so IT people get it because its very infrastructure related. But the value for marketers is revolutionary in terms of what they can gather about customer experience and what they can provide– as in improved features and services for their customers.
Read the rest of the interview at Business2Community.
Altimeter’s resident Internet of Things expert Jessica Groopman talks with UnboundID’s Emeka Obianwu.
How to start crafting optimal customer experiences in the Internet of Things.
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Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
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What is native advertising and, by extension, what is it not?
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Altimeter analysts Charlene Li and Brian Solis proudly introduce their new book The Seven Success Factors of Social Business Strategy. It was written to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI.
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Watch this webinar with industry analyst Rebecca Lieb, to explore scalable organizational models for addressing content needs across the enterprise.
Watch this webinar and learn how prepared your company is for social business.
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In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.”
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts.
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Real-world case studies of best practice training programs are discussed, as well as outcome-oriented training strategies that will keep all levels of employees engaged.
Did you miss today’s webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today’s content, available on Vimeo.
As an analyst and research firm focused on disruptive technologies, our clients and others frequently ask us what we are paying attention to and what we are researching.
The Altimeter Group will be present at SXSW Interactive festival to research, interact, and share our insights on disruptive technology at this year’s 2012 SXSW in Austin Texas.
As an analyst and research firm focused on disruptive business trends, our clients and others frequently ask us what we are paying attention to and what we are researching.
Research Agenda Q1-Q2 2014
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As mobile becomes the leading means for users to interact with brands, content, and one another inside of organizations, simply “getting to mobile” is not strategy enough.
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Is the supply chain ready to be social? And, if so, how do companies begin the journey? What steps do they take?
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Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce. Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing […]
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