Speech: Winning in a World Transformed by Social Media with Charlene Li & Simmons College (Register:http://www.simmons.edu/leadership/program/)

Winning in a World Transformed by Social Media
People around the world are using blogs, social networking sites, YouTube, and podcasts to discuss products and companies, publish their personal news, and find their own deals. The groundswell of social technologies is global, unstoppable, and affects every industry. While many companies view this revolution as a threat, bestselling author and thought leader Charlene Li knows how to turn the use of social media to advantage. Based on her extensive research and experience with dozens of companies, Li provides a definitive guide to protecting and strengthening your organization’s public image in this rapidly evolving environment.

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