Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past twenty years, she has worked at the intersection of people, processes and technology, in companies such as Charles Schwab & Co., Inc., and in the agency world, most recently at Horn Group.
Susan focuses on helping clients develop strategic, actionable plans that support their unique objectives and organizations through periods of rapid change. Her experience across the enterprise in information technology, marketing, customer service and retail enables her to assimilate the needs of multiple constituencies and apply them pragmatically to real-world business requirements.
Susan has a deep grounding in interactive marketing and social technologies. As a Senior Vice President at Horn Group, Susan pioneered the agency’s social strategy offering, advising start-ups to Fortune 500 companies on social media best practices and strategic plan development. She has launched dozens of companies and products, and counseled businesses through crises, liquidity events and large-scale organizational initiatives.
Susan is regularly interviewed and asked to speak on social strategy and best practices for business, and has been quoted in outlets including The Wall Street Journal, BusinessWeek, The San Francisco Chronicle and Fast Company.
Susan is a published translator and has a B.A in Rhetoric from the University of California at Berkeley.
Contact Information
Email: susan@altimetergroup.com
Phone:
Susan’s Assistant: Catriona Churman, cchurman@altimetergroup.com, 650.212.2272
Where to follow Susan
Blog http://susanetlinger.com
Twitter http://twitter.com/setlinger
Facebook http://facebook.com/susanetlinger
Linked In http://www.linkedin.com/in/setlinger
Slideshare http://www.slideshare.net/susanetlinger
Research
- “A Framework for Social Media Analytics, including six use cases for social media measurement,” August 2011
- “Social Media for Regulated Industries, with Alan Webber, Fall 2011
Past Speaking Engagements
Irish Innovation Center
June 30, 2011
“Social Media Day”
Silicon Valley American Marketing Association
June 2, 2011
“Beyond Listening and Engagement”
Physic Ventures Social Media Summit
April 1, 2011
(private event)
South by Southwest 2011
March 15, 2011
“Advanced Integrations of Social Media Analytics”
Social Media Week, 2011
February 7, 2011
“The Evolution of Listening: From Monitoring to the Collective Intelligence”
WWD Magic Conference
February 16, 2011
“The Future of Social Commerce”
Press Mentions
Wall Street Journal
May 2, 2011
“Social Media Buzzes, Comes into its Own”
San Jose Mercury News
May 2, 2011
“Bin Laden death a milestone for Twitter”
Wall Street Journal
April 25, 2011
“Are You Talking to Me?“
San Francisco Chronicle
April 25, 2011
“Social media firms gain as users share information”
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