Susan Etlinger is an Industry Analyst with Altimeter Group focusing on social media analytics, listening and measurement strategies that support business objectives. With a diverse background in marketing and strategic planning, Susan has worked at the intersection of people, processes, and technology, in both corporations and agencies, including at Charles Schwab, Inc. and Horn Group.
Susan focuses on helping clients develop strategic, actionable plans that support their unique objectives and organizations through periods of rapid change. Her experience across the enterprise in information technology, marketing, customer service, and retail enables her to assimilate the needs of multiple constituencies and apply them pragmatically to real-world business requirements.
Susan has a deep grounding in interactive marketing and social technologies. As a Senior Vice President at Horn Group, Susan pioneered the agency’s social strategy offering, advising start-ups to Fortune 500 companies on social media best practices and strategic plan development. She has launched dozens of companies and products and counseled businesses through crises, liquidity events, and large-scale organizational initiatives.
Susan is regularly interviewed and asked to speak on social strategy and best practices for business, and she has been quoted in outlets including The Wall Street Journal, The New York Times, The San Francisco Chronicle, and Fast Company.
Susan is a published translator and has a BA in Rhetoric from the University of California at Berkeley.
- Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage
- The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media
- A Framework for Social Analytics