Brian Solis is a Principal Analyst at Altimeter Group. Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the connected customer. As a result, CRM Magazine named Brian as an influential leader of 2010. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. His latest book, Engage, is an award-winning reference guide for businesses to build, cultivate, and measure success in the social web. A digital analyst, business strategist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, and culture. Brian’s ideas and perspectives are often cited in the press, including The New York Times, The Guardian, The Wall Street Journal, and many other business, technology, and mainstream outlets.
Brian Solis is an avid speaker, keynoting conferences and corporate events around the world. His work in new media dates back to 1997 when he was originally tasked with building branded communities in forums and discussion boards, which represented the foundation of his future study. This work continues today with a primary focus on closing the gap between strategy and execution in relation to business, creative, and intelligence.
His blog, BrianSolis.com, is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Brian is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers. He actively contributes to FastCompany, Businessweek, AdAge, Harvard Business Review, and Mashable. He also shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of social business.
Prior to joining Altimeter Group, Brian led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups since 1999 as Principal of FutureWorks.
- The State of Social Business 2013: The Maturing of Social Media into Social Business
- The Evolution of Social Business: Six Stages of Social Business Transformation
- The Rise of Digital Influence: A “How-To” Guide for Businesses
- Culture Change/Change Management
- Digital Transformation
- Social Commerce
- Dynamic Customer Journey/New Consumerism
- Collective Intelligence
- Social TV/ Entertainment