Andrew Jones

Andrew JonesAndrew Jones is an analyst at Altimeter Group where he focuses on social media management and cross-channel customer engagement. He has helped define the Social Media Management industry and worked on several reports related to social management and measurement during the past three years at Altimeter. He has worked with dozens of clients to define social business strategy and advise on technology selection.

Previously, Andrew worked at digital agency iCrossing, now part of the Hearst Corporation, where he managed accounts for several Fortune 500 companies. Prior to iCrossing, he worked at a series of technology, marketing, and research organizations.

Andrew served in the Peace Corps, where he helped develop a number of infrastructure programs in a rural district between Costa Rica and Panama. He speaks German and Spanish and plays soccer.

Recent Research

Frameworks

Coverage Areas

  • Social Media Management Software (SMMS)
  • Cross-Channel Digital Marketing
  • Customer Segmentation & Targeting
  • Local: Ads, Engagement & Services
  • Semantic Web / Natural Language Processing

How to Contact Andrew

Where to Follow Andrew