Altimeter Group values both the personal brands that make up the company and the collective brand we create when we come together as a firm. As we combine our forces into one company, we have to allow balance for both.
The purpose of this policy is to create a social media usage policy for employees and contractors that protects the company and also provides guidelines and rights to individual employees.
- We actively encourage employees to engage in social media.
- While social media activities can actively build the brand of the individual, we believe that in the course of that personal brand building it is done with the intent of also benefiting Altimeter Group.
- Employees are encouraged to have their own social media assets, which include Twitter accounts, blogs, and other tools. In these identities, and when commenting on other sites about Altimeter-related topics, employees should clearly identify themselves as Altimeter employees. This is because if it is not clear that you are an employee, you may call into question the objectivity and integrity of your post or comment.
- When writing on your own social assets, be clear that you are speaking from your own personal perspective and not from an official Altimeter Group position. While you and your content may still be associated with Altimeter Group — especially if you are writing about disruptive trends — you should have a disclaimer noting that your social media content is yours. For example, you can add a disclosure such as the following to your blog or social networking accounts as possible: “The views and opinions expressed on this site are my own alone and do not represent the views of my employer.”
- When speaking or acting on behalf of Altimeter Group — for example, on the Altimeter Group blog or on the Altimeter Group Twitter account — you should abide by internal guidelines.
- At all times, employees should exercise good judgment and strive to ensure that their activities do not conflict with the overall interest of the firm. In general, social media activities should abide by Altimeter confidentiality, integrity, and privacy policies.
- If employees have a question or concern about their usage or impacts, consult with their direct manager or partner, who will respond in a rapid manner.
- If there is a concern about your personal social media activities — either the time spent or the content you are writing — Altimeter may ask that you reduce, cease, or edit your content. Recognize that you are legally liable for anything you write or present online. Employees can be disciplined by the company for commentary, content, or images that are defamatory. Disregard for the best interest of Altimeter Group may lead to disciplinary action, up to and including dismissal.
If there are any questions regarding this policy, please complete the form below and someone from Altimeter Group will be in touch with you shortly.