Jon Cifuentes works closely with Charlene Li and Susan Etlinger to support their research in disruption on leadership, organizational change, and analytics.
Jon joined Altimeter group after spending two years with a Boston-based digital agency, Overdrive Interactive. Jon led social media efforts at Overdrive for many large-scale B2B and B2C organizations. He primarily concentrated on the measurement and optimization of engagement across all digital channels. He also managed the development of a proprietary social publishing and analytics tool, SocialEye (www.socialeye.com), while at Overdrive.
Before his time at Overdrive, Jon managed the community, traffic, and monetization for several student-based websites at Edvisors, Inc. He also received degrees in Philosophy and Communications at Boston College.
When Jon isn’t concentrating on what’s next in the digital space, he can be found enjoying a craft beer, the Philadelphia Phillies, eating various animal parts, playing the guitar, or some combination thereof.