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Andrew Jones, Industry Analyst

Andrew Jones is an analyst at Altimeter Group where he focuses on social media management and cross-channel customer engagement. He has helped define the Social Media Management industry and worked on several reports related to social management and measurement during the past three years at Altimeter. He has worked with dozens of clients to define social business strategy and advise on technology selection.

Previously, Andrew worked at digital agency iCrossing, now part of the Hearst Corporation, where he managed accounts for several Fortune 500 companies. Prior to iCrossing, he worked at a series of technology, marketing, and research organizations.

Andrew served in the Peace Corps, where he helped develop a number of infrastructure programs in a rural district between Costa Rica and Panama. He speaks German and Spanish and plays soccer.

Recent Research



Andrew Jones

Andrew’s Latest Research

Leveraging Social Identity to Build More Valuable Customer Relationships

Download Here

Coverage Areas

  • Cross-Channel Digital Marketing
  • Customer Segmentation & Targeting
  • Local: Ads, Engagement & Service
  • Semantic Web / Natural Language Processing
  • Social Media Management Software (SMMS)

Where to Follow Andrew

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