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Upcoming Research

What are the disruptive trends we’re looking at today?

What are we researching today? Our planned research agenda currently spans five core coverage areas: Digital Transformation, Social Business, Data Disruption, Internet of Things, and Leadership.

If you would like to make a contribution to our upcoming research or have a suggestion for new research topics, please submit your ideas on our Contact page or email Omar Akhtar, managing editor of Altimeter Group at 

Please note that the dates and titles for our upcoming reports are subject to change.

Last updated: July 2014

Q3 2015

Report Title: “The 2015 State of Social Business: Priorities Shift from Scaling to Integrating”

Authors: Ed Terpening

Publish Date: July 2015

Description: Social has clearly moved beyond the confines of marketing and communications and has established beachheads, especially in sales; customer service; and HR with employee engagement.This report will publish the results from Altimeter’s latest survey on social business, identifying the major trends, changes and obstacles companies are facing in their bid to turn social channels into revenue streams.


Report Title: “The Innovation Game: Why and How Businesses are Investing in Innovation Centers to Accelerate Digital Transformation”

Authors: Brian Solis

Publish Date: July 2015

Description: In a partnership with Capgemini Consulting Worldwide, Brian Solis shines a spotlight on the new practice of creating "Innovation Centers," centers of excellence within companies that are tasked with conceptualizing, testing and implementing the latest innovative practices on the road to digital transformation. The report includes interviews from leading companies that are spearheading this practice and highlights the challenges they have faced, and the lessons they have learned along the way.


Report Title: “Creating the Modern Social Selling System”

Authors: Charlene Li

Publish Date: August  2015

Description: In the digital age, the way customers purchase things has changed, but selling has remained the same. Today’s salespeople face a number of external challenges, with lengthening sales cycles, slimmer margins, less reliable forecasts and a lack of organization support. This report presents a strategy for the modern sales unit to capitalize on the digital channels where customers are present, taking social selling far beyond simply prospecting on LinkedIn.


Report Title: “Building The Stack for A Unified Digital Customer Experience”

Authors: Charlene Li, Omar Akhtar

Publish Date: August 2015

Description: Today’s customer demands a single, unified experience across all points of interaction with a brand, but most of these interactions are being managed only by the marketing department. To truly create a winning customer experience, a digital strategy must go beyond marketing, deploying not just a suite of integrated marketing tools, but a customer experience strategy that extends across sales, service and even human resources.



Report Title: “The State of Digital Transformation 2015”

Authors: Brian Solis

Publish Date: September 2015

Description: Building on his research from 2014, Brian Solis will publish the results from the latest Altimeter Group survey on digital transformation. The report will identify the success factors for digital transformation centered around the customer experience as well as the latest challenges for companies that are trying to execute on this vision. It will also contain the latest version of the digital transformation maturity roadmap for companies to assess their current efforts and chart their way forward.