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Upcoming Research

What are the disruptive trends we’re looking at today?

What are we researching today? Our planned research agenda currently spans six core coverage areas: Digital Transformation, Social Business, Content Strategy, Customer Experience, Data Disruption, and Leadership and Culture.

If you would like to make a contribution to our upcoming research or have a suggestion for new research topics, please submit your ideas on our Contact page or email Omar Akhtar, managing editor of Altimeter Group at oakhtar@altimetergroup.com 

Please note that the dates and titles for our upcoming reports are subject to change.

 Q1, 2016

REPORT TITLE AUTHOR TARGET PUBLISH DATE           REPORT TYPE
 The OPPOSITE Approach: Eight Success Factors of Digital Transformation Brian Solis PUBLISHED February 17 Brief
The Data Driven Business: How Industry Leaders Use Date to Create Value  Susan Etlinger PUBLISHED February 24 Report
Social Media Employee Advocacy: The Branding Power of An Engaged Social Workforce  Ed Terpening PUBLISHED March 15 Report
The Six Stages of Digital Transformation  Brian Solis PUBLISHED April 18 Report
Key Elements for Creating A Content Strategy  Omar Akhtar PUBLISHED April 6 Report
 

Q2 2016:

REPORT TITLE AUTHOR TARGET PUBLISH DATE           REPORT TYPE
The Digital Transformation of Selling Charlene Li  May 17  Brief
An Introduction to Visual Analytics Susan Etlinger May 31 Report
The 2016 State of Content Strategy Omar Akhtar  June 7 Report
Key Elements for Building A Unified Customer Experience Charlene Li  June 21 Report
Elements for A Digital Strategy Ed Terpening June 28 Report
The 2016 State of Digital Transformation Brian Solis July 11 Report