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Upcoming Research

What are the disruptive trends we’re looking at today?

What are we researching today? Our planned research agenda currently spans six core coverage areas: Digital Transformation, Social Business, Content Strategy, Customer Experience, Data Disruption, and Leadership and Culture.

If you would like to make a contribution to our upcoming research or have a suggestion for new research topics, please submit your ideas on our Contact page or email Omar Akhtar, managing editor of Altimeter Group at oakhtar@altimetergroup.com 

Please note that the dates and titles for our upcoming reports are subject to change.

 Q1, 2016

REPORT TITLE AUTHOR TARGET PUBLISH DATE           REPORT TYPE
 The OPPOSITE Approach: Eight Success Factors of Digital Transformation Brian Solis PUBLISHED February 17 Brief
The Data Driven Business: How Industry Leaders Use Date to Create Value  Susan Etlinger PUBLISHED February 24 Report
Social Media Employee Advocacy: The Branding Power of An Engaged Social Workforce  Ed Terpening PUBLISHED March 15 Report
The Six Stages of Digital Transformation  Brian Solis PUBLISHED April 18 Report
Key Elements for Creating A Content Strategy  Omar Akhtar PUBLISHED April 6 Report
 

Q2 2016:

REPORT TITLE AUTHOR TARGET PUBLISH DATE           REPORT TYPE
The Digital Transformation of Selling Charlene Li  September 7  Report
Image Intelligence: Making Visual Content Predictive Susan Etlinger PUBLISHED July 18 Report
Choosing The Tools for A Unified Content Strategy Omar Akhtar PUBLISHED August 2 Report
Key Elements for Building A Unified Customer Experience Charlene Li  September 26 Report
The 2016 State of Digital Transformation Brian Solis June 28 Report
Crafting A Digital Strategy Ed Terpening PUBLISHED August 16 Report