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Published Research

We believe in Open Research — research available to you at no cost.

 

Our Open Research is available to you at no-cost. This page lists all of our previous research. The links below will direct you to the Our Ideas section where you can learn more — and download published reports or watch webinars on-demand.

Reports | Webinars

Reports

2014

Content Marketing Software RFP: A Framework to Determine Needs & Solicit Proposals
by Rebecca Lieb

The 2014 State of Digital Transformation
by Brian Solis

Data Everywhere: Lessons from Big Data in the Television Industry
by Susan Etlinger

Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships
by Andrew Jones

The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions
by Rebecca Lieb

Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences
by Brian Solis

Shiny Object or Digital Intelligence Hub? Evolution of the Enterprise Social Media Command Center
by Susan Etlinger

Real-Time Marketing: The Agility to Leverage ‘Now’
by Rebecca Lieb

2013

Social Media Education for Employees: Reduce Social Media Risk and Activate Employees for Scale
by Charlene Li, Ed Terpening, and Christine Tran

The State of Social Business 2013: The Maturing of Social Media into Social Business
by Brian Solis and Charlene Li

Defining and Mapping the Native Advertising Landscape
by Rebecca Lieb

Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage
by Susan Etlinger

The Collaborative Economy: Products, services, and market relationships have changed, as sharing startups impact business models. To avoid disruption, companies must adopt the Collaborative Economy Value Chain.
by Jeremiah Owyang

Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise
By Rebecca Lieb

The Evolution of Social Business: Six Stages of Social Business Transformation
By Charlene Li and Brian Solis

Scaling Social Business: How Brands Manage Complex, Distributed Programs
By Jeremiah Owyang and Andrew Jones

2012

Building a Solid Platform for Enterprise Mobility
By Chris Silva

Guarding the Social Gates: The Imperative for Social Media Risk Management
By Alan Webber

The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media
By Susan Etlinger

The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media
By Rebecca Lieb and Jeremiah Owyang

Power to the People: Identify and Empower Your Mobile Workforce
By Chris Silva

The Rise of Digital Influence: A “How-To” Guide for Businesses
By Brian Solis

Making the Business Case for Enterprise Social Networks
By Charlene Li

Content: The New Marketing Equation
By Rebecca Lieb

Make an App for That: Mobile Strategies for Retailers
By Chris Silva

A Strategy for Managing Social Media Proliferation
By Jeremiah Owyang

Social Business Readiness: How Advanced Companies Prepare Internally
By Jeremiah Owyang

A Framework for Social Analytics: Including Six Use Cases for Social Media Measurement
By Susan Etlinger

How Corporations Should Prioritize Social Business Budgets
By Jeremiah Owyang and Charlene Li

Career Path of the Corporate Social Strategist
By Jeremiah Owyang

Rise of Social Commerce: A Trail Guide for the Social Commerce Pioneer
By Lora Cecere and Jeremiah Owyang

The 8 Success Criteria for Facebook Page Marketing
By Jeremiah Owyang

Social CRM: The New Rules of Relationship Management
By R “Ray” Wang and Jeremiah Owyang

Reports | Webinars

Webinars

2014

Data Everywhere: Lessons from Big Data in the Television Industry
by Susan Etlinger

Leveraging Social Identity
with Andrew Jones

The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions
with Rebecca Lieb

Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences
with Brian Solis

Evolution of the Social Media Command Center
with Susan Etlinger

Real-Time Marketing: The Agility to Leverage Now
with Rebecca Lieb

Reduce Risk and Increase Scale with Social Media Education for Your Employees
with Charlene Li and Ed Terpening

2013

Defining and Mapping the Native Advertising Landscape
with Rebecca Lieb

Social Data Intelligence
with Susan Etlinger

The Seven Success Factors of Social Business Strategy
with Charlene Li & Brian Solis

Adopt the Collaborative Economy Value Chain: How Companies Can Participate in the Collaborative Economy
with Jeremiah Owyang

Six Stages of Social Business
with Charlene Li & Brian Solis

Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise
with Rebecca Lieb

Benchmarking for Social Business
with Jeremiah Owyang

2012

The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media
with Rebecca Lieb & Jeremiah Owyang

The Social Media ROI Cookbook
with Susan Etlinger

Guarding the Social Gates: The Imperative for Social Media Risk Management
with Alan Webber

Training for Social Media Success: How Internal Education Can Make or Break a Social Business
with Charlene Li

Scale and Trust: Making the Case for a Formalized Social Advocate Program
with Jeremiah Owyang

Empowering The People: Building Your Role-Based Mobile Strategy
with Chris Silva

Make an App for That: Strategies for Winning Mobile Strategies
with Chris Silva

Social Media Management: An Industry Perspective
with Jeremiah Owyang and Andrew Jones

2011

Not Your Father’s S&OP
with Lora Cecere

3 Paths to Mobile Strategy
with Chris Silva

Leadership Lessons Webinar
with Charlene Li and Ken Blanchard

The Social Supply Chain
with Lora Cecere

Disruptive Technology Outlook 2011
with Charlene Li

Rise of Social Commerce
with Lora Cecere and Jeremiah Owyang

2010

Roundtable: The Impact of Social on the Analyst Industry
with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang, with Jeremiah Owyang

Social Marketing Analytics: A New Framework for Measuring Results in Social Media
with Jeremiah Owyang and John Lovett

Finding and Supporting Open Leaders
with Charlene Li

Making the Case for Open Leadership
with Charlene Li

Social Strategy: Getting Your Company Ready
with Charlene Li and Jeremiah Owyang

Social CRM Use Cases: 5Ms and Marketing
with R “Ray” Wang and Jeremiah Owyang

Developing a Social Strategy
with Charlene Li and Jeremiah Owyang

Reports | Webinars