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Susan Etlinger, Industry Analyst

Susan Etlinger is an industry analyst with Altimeter Group, a Prophet company, where she focuses on data strategy, analytics and privacy. She conducts independent research on these topics and is the author of several related research reports. Susan works with global organizations to incorporate strategic and ethical data use into organizational culture and practice. She helps organizations develop frameworks and process that enable them to extract insights from multiple data streams and act on them in a practical, trustworthy and scalable manner. Susanalso works with technology vendors to refine product roadmaps and strategies based on her independent research. 

Susan is recognized as one of the most influential voices in the Big Data industry. Her TED talk on big data has been viewed more than one million times. She is a member of the board of The Big Boulder Initiative, an industry organization dedicated to promoting the successful and ethical use of social data. She is regularly interviewed and asked to speak on data strategy and best practices for business, and has been quoted in outlets including The Wall Street Journal, BusinessWeek, The San Francisco Chronicle, The New York Times, the BBC and Fast Company. 

Susan is a published translator and holds a B.A in Rhetoric from the University of California at Berkeley.

More about Susan on her blog:

Recent Research



Download Susan's Media One-Sheet

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Susan’s Latest Research

The Trust Imperative: A Framework for Ethical Data Use

Download Here

Coverage Areas

  • Social, Web and Business Analytics
  • Big Data
  • Social Analytics and Listening Platforms

Where to Follow Susan

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