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Shannon Latta, COO

Shannon Latta is Altimeter Group’s COO responsible for leading and managing all operational aspects of the company. She brings almost 25 years of experience in business management and communications to her role at Altimeter Group, spanning technology, media and the arts. Drawing on a mix of vision and get-it-done style, she backs up her intuitive approach with decisive management and implementation.

Before joining Altimeter Group, she worked at Firebrick Consulting where she was a strategist and project leader for high-stakes client engagements ranging from positioning and new business models to sales enablement and cross-selling initiatives. She spent 17 years as a partner helping build Horn Group — one of the hottest and most enduring agency brands in the tech industry. She drove the company’s expansion from classic PR firm to its pioneering leadership in digital communications (a discipline that combines PR, social media and interactive design). She’s led hundreds of companies through messaging, launch and results-oriented communications programs. She’s mentored hundreds of employees to find their voices as confident communicators and thoughtful counselors.

Shannon’s past positions include public relations manager at Ingres/CA, co-manager of the SF Bar Association’s California Minority Counsel Program, contributing writer for various San Francisco magazines, and advertising associate for a national art gallery. Shannon served for four years on the board of BAVC, the largest independent media arts center in the country. She earned degrees in Communications and Music from Mills College, Oakland, Calif., and is an accomplished writer, pianist and photographer.

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