Altimeter Group partnered with Janrain to develop research around customer identity management in the digital era. Download the paper.
Altimeter Group partnered with LinkedIn to study the importance of relationship building among the most socially engaged companies on LinkedIn. Download the paper.
As advanced practitioners of social media, Southwest was looking to take their social business practices to the next level. Learn how Altimeter helped Southwest prepare for the next phase of its social business transformation.
Facebook engaged author analyst Rebecca Lieb on the white paper Why Mobile is Essential for Brand Marketers, about the opportunities and challenges in mobile for marketers. Download the paper.
As a worldwide leader in cloud-based marketing solutions, Oracle engaged principal analyst Charlene Li to create a custom e-book entitled Delivering on the Promise of Social Business.
ARAMARK recognized that social media presented a business opportunity to improve relationships and food experiences with customers. Learn how Altimeter worked with ARAMARK to map out a future for its social business strategy.
Using a comprehensive scorecard measuring more than fifty social proficiency requirements, Altimeter benchmarked Adobe on key criteria for social business maturity.