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[WEF WHITE PAPER] The Impact of Digital Content: Opportunities and Risks of Creating and Sharing Information Online

Susan Etlinger
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Today is the first day of the World Economic Forum annual meeting in Davos, Switzerland. The theme of the meeting this year is “The Fourth Industrial Revolution,” and it will cover not only the cataclysmic changes happening in our world today—artificial intelligence, robotics, the Internet of Things, etc.—but its impact on business, government and people.

Clearly, digital transformation is a major part of this shift, and so I am honored to announce my guest contribution to a new white paper, The Impact of Digital Content: Opportunities and Risks of Creating and Sharing Information Online by the World Economic Forum Global Agenda Council on Social Media. This paper considers the impact of social media platforms on society – where it is now and where it is headed.

It synthesizes overarching trends, highlighting the opportunities as well as the challenges. Mobile and digital technologies are pervading every corner of the earth, whether through investment (or technology) infrastructure. The report explores the impact social technologies have had on society to date, focusing on business models, law, ethics and privacy. The paper outlines the key issues and explores what these changes mean for society and where these digital technologies are headed in the future.

Alongside this white paper, a new blog series, with eight initial posts, also launches today. It takes a closer look at key issues raised in the paper. The series was developed in conjunction with the Forum’s Shaping the Future Implications of Digital Media for Society project and the Forum’s Impact of Digital Content: Opportunities and Risks of Creating and Sharing Information Online white paper. These posts were an opportunity for council members and other experts to consider, in more detail, how social media has influenced (and will continue to influence) different sectors. These posts will be published from today onwards and topics covered will include Government; International Relations; Financial Services; News Media; Health; Environment; Human rights, and Humanitarian Response.

And since synchronicity seems to be the order of the day, I’m also delighted that Prophet Brand Strategy, which acquired Altimeter in August of last year, was recently inducted as a World Economic Forum member. We will continue to engage as a firm in topics related to digital content, business and society throughout 2016, both online and offline.

My deepest thanks to the Global Agenda Council on Social Media for the opportunity to be part of the Forum’s Impact of Digital Content: Opportunities and Risks of Creating and Sharing Information Online white paper

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