Social technologies have always been about people and relationships, yet in recent years we seem to have lost our way, blurring the lines between social media and CRM as we treat these engagement platforms like mass marketing automation tools. The answer to unlocking the potential of business connections has been right under our noses all along: authentically engage with customers, prospects, and employees on social channels to cultivate long-lasting relationships that result in true business ROI.
For our latest report, Altimeter Group partnered with LinkedIn to study the importance of relationship building among the most socially engaged companies on LinkedIn. By using social technologies to improve relationships, businesses witness incredible results. Download the full report here.
In late 2013, Gallup released its latest survey that measures international employee satisfaction and found that only 13% of workers feel engaged by their jobs. 63%, are not engaged, and 24% are actively disengaged.
Relationship economics dictates that when businesses value people, experiences, and aspirations, they reap benefits measured in profitability, loyalty, and advocacy. Without relationship economics, companies will lose a significant edge to those that do actively invest in employee and customer communication and engagement on social platforms such as LinkedIn.
Companies that invest in relationship economics on social platforms find that employees are more engaged, more likely to stay and refer great talent, are more competitive and optimistic, and more likely to increase business and sales opportunities.
Companies must become digitally savvy to compete for customers and top talent. Companies that are social engaged realize the following business-level benefits:
Socially engaged employees are more optimistic, inspired, connected, and tenured:
Executives at social engaged companies are:
To demonstrate social engagement and transformation, LinkedIn released its list of the top 25 socially engaged companies in July 2014. This list showcases companies that effectively use social media to improve engagement and relationships with customers and employees via efforts in content marketing, employee engagement, talent and recruitment, and sales.
Learn more about how relationship economics can impact your business by downloading the full report, "Relationship Economics: How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line."
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