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Uber Lets Partners Integrate Services Through API, with Susan Etlinger in Fox Business

Altimeter Group

Susan Etlinger as quoted in Fox Business:

Uber’s on the move this week.

First, the transportation startup announced it is piloting same-day grocery delivery services in Washington, D.C. Now, Uber is opening up its API to help users book rides while in apps used for travel, dating and financial management...

The API “helps Uber become so prevalent and embedded in the hospitality and transportation business,” said Altimeter Group analyst Susan Etlinger...

Etlinger says opening the API may help broaden Uber’s customer base.

Read the rest of this article on Fox Business.