Paste your Google Webmaster Tools verification code here
Contact Us Stay Connected Request a Briefing

Social Business Reality Check: The Elusive Executive Support, with Charlene Li in Business 2 Community

Altimeter Group

Charlene Li as quoted in Business 2 Community:

Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. It’s a no-brainer, isn’t it? You look across the landscape of social business implementations, and typically the ones that have achieved some degree of success have many key executives embracing the idea of the 3 Cs of social: collaboration, communications and connections. Thus, the equation is simple: executive support = social business success...

In the early days you may be able to fly under the radar, but at some point, if you want to truly have an impact on the business, you’ll need the backing and support of key executives. (Charlene Li, “New Book: The Seven Success Factors of Social Business Strategy”)

Read the rest of this article on Business 2 Community.