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CIOs Cede Digital Transformation Ground To CMOs, with Brian Solis in InformationWeek

Altimeter Group

Brian Solis as quoted in InformationWeek:

With a majority of businesses undergoing a digital transformation this year, CIOs need to take a more active role to emerge successful, according to a new report from technology advisory firm Altimeter Group...

"We had learned in other research that businesses small and large tend to suffer from shiny object syndrome, meaning they consider tech first and strategy second," said Brian Solis, principal analyst at Altimeter, in an interview. "We found that people are still investing in technology without looking at it long-term. They all can benefit from learning how digital customers are different, which will inspire and inform them of what their next steps should be."

Read the rest of this article on InformationWeek.