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Sun Valley: Where in the world is Marissa Mayer?, with Rebecca Lieb in Boston Herald

Altimeter Group

As quoted in Boston Herald:

"Yahoo is a brand that has been tarnished and has chewed up and spit out a succession of high profile CEOs long before Marissa joined the company," said Rebecca Lieb, an analyst at Altimeter Group. "It was one of the internet's first real success stories, but that was long ago and far away when gauged in internet time."

The company has tried to acquire the next hot thing, buying such high-profile brands as Tumblr and Flickr, but its fortunes have yet to change and it has been unable to compete with Google and other internet rivals.

"It's suffered a brain drain, an advertising drain and an innovation drain," Lieb added. "It's suffering from an identity crisis."

Read the rest of this article on Boston Herald.

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