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Salesforce ExactTarget Marketing Cloud Launches the Next Generation of Journey Builder; Accelerates the Transformation of Marketing to Customer Journeys, with Brian Solis in Businessweek

Altimeter Group

As quoted in Businessweek:

The ExactTarget Marketing Cloud from salesforce.com (NYSE:CRM), the world's #1 CRM platform, today launched the next generation of Journey Builder, the comprehensive customer journey management platform to plan, personalize and optimize 1:1 customer interactions across channels and devices. Global marketing leaders like Microsoft, Sony PlayStation and SkyMall use Journey Builder to move from campaigns to customer journeys and deliver amazing customer experiences across sales, service and marketing...

“Businesses must now invest in customer journey management to optimize and lead customer journeys rather than reacting to new technology trends,” said Brian Solis, Principal Analyst, Altimeter Group. “Everything begins with uncovering the journey of connected customers and how it differs from the funnel you've organized around today's already familiar customers.”

Read the rest of this article on Businessweek.

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