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Rebecca Lieb on “Building an Active, Participatory Conversation with Your Customers,” at B2B LeadsCon Summit 2014 on August 14-15, 2014

Altimeter Group

Join analyst Rebecca Lieb for:

Description: Content marketing tools, tips and techniques abound as social engagement has become the hotbed for not only building brand awareness, but for true lead generation, education and nurturing, and retention. Join us as we look at leading B2B case studies in effective social marketing, share best practices for getting over one of the biggest hurdles (namely finding time and resources to create content and engage in ongoing dialog with customers), how to create brand advocates and consumers who want to interact with you, and best practices for converting these relationships into sales.