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Most Companies Expect CMO to Lead Digital Transformation, with Brian Solis in AdAge

Altimeter Group

As quoted in AdAge:

Eighty eight percent of companies said they are going through a formal digital transformation effort this year, according to the report. The trend is one marketers should pay attention to, as 54% of companies surveyed by Altimeter said the mandate to lead the digital transformation is driven by the CMO. CEOs, the report found, champion digital transformation 42% of the time, with CIOs coming in at 29%. Respondents were asked to select all that apply.

"The role of marketing is bigger than just awareness and discovery, it's about the relationship," said Brian Solis, principal analyst at Altimeter Group and author of the report.

Read the rest of this article on AdAge.