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Brian Solis on “Generation C: Building Relationships With a New Generation of Connected Consumers,” at FVRMA Convention on August 20–22, 2014

Altimeter Group
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Description: Smartphones, social networks, apps, it’s not just the kids who are addicted, I mean connected…it’s adults too. Combined, the connected consumer represents the consumer of tomorrow...right now. Competing for their attention is different. Getting them to consumer and share content is different. Getting them to know about you and the experience you can offer is different.

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